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Category Archives: Privacy for data-driven marketers

Assess Privacy Impacts Of Marketing And CRM to Avoid Claims

By Alan L. Friel, Mondaq Big data and the interactivity of digital marketing are powerful tools for marketers, but consumer data protection laws have evolved in recent years, resulting in new and heightened compliance and risk management issues that need to be addressed when executing advanced advertising campaigns and consumer relationship management (“CRM”) programs. This can

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What data retention is, and why it’s bad

By Bernard Keane, StartupSmart With the Australian government “actively considering” data retention, and Australian Security Intelligence Organisation chief David Irvine telling a Senate committee that it is crucial to intelligence-gathering and that Australians have nothing to fear from it, it’s time for a clarifier on exactly what data retention is and the concerns it raises.

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Global Survey Reveals Impact of Data Breaches on Customer Loyalty

By Anina Steele, DigitalJournal.com 65 percent of adult consumers unlikely to do business again with companies after financial data breach Data breaches have a significant impact on whether a customer will interact with an organization again, according to new research from SafeNet, Inc., a global leader in data protection solutions. The global research surveyed over

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