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Category Archives: News

DMA 2014: Day 5 – 2015 and beyond

Sadly, the main DMA event closed today, a morning of two keynotes and plenty of future stargazing. The main theme of the day was looking forward, with a whole bunch of conceptual talk about the state of the market today, and what 2015 will see. Our main observation was the potential difficulty in translating these

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DMA 2014: Day 4 – Google’s missing answers

Day 4 (or day 2 for the mass of main event attendees) of DMA 2014 arguably boasted the deepest range of content and thought-leadership (disclaimer: based on a quantitate survey of one Australian attendee). We heard from a wide range of inspiring speakers, ranging from why eCommerce is worth a bet (Brian Fethetherstonhaugh of OgilvyOne), to the

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DMA 2014: Day 3 – Magic and motivation

The main DMA14 conference kicked off today, and the attendee count seemingly multiplied 10-fold overnight! The day was launched with the formal DMA keynote and an absolute highlight of… Selfies! Magic Johnson selfies, that is. Earvin “Magic” Johnson headlined the keynote, with his motivational, inspirational, and perspective-demanding talk. His story of building a business empire

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DMA 2014: Day 2 – Trust, Transparency, and Ice Cream

Day 2 of DMA 2014 in San Diego saw us continue the fun and games with the SAS team, exploring some exciting themes around both marketing optimisation (via analytics) and social media data exploration. The standout theme for the day however was the closing keynote from Ben & Jerry’s Director of Social Mission Rob Michalak (https://www.linkedin.com/pub/rob-michalak/6/632/7bb) and Richard Rosen, CEO

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News from the US Direct Marketing Association Event DMA 2014: Opening day, opening thoughts

  The US DMA 2014 pre-conference kicked off today with eight streams of pre-conference intensives, and a lunchtime keynote from Facebook’s Head of Partner Development, Khurrum Malik (www.linkedin.com/in/malik). We won’t dwell on the latter as it skewed toward being an ad for Facebook Customer Audiences, albeit with a captive DMA audience. We attended the Analytics, Digital Intelligence &

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Meet Todd Fisher

By @Marketsoft Marketsoft is excited to announce that Todd Fisher has joined us as Business Development Director. We asked him some questions so that you can get to know him. What were you doing before you came to Marketsoft? ‘I’ve been working for over twelve years in marketing data services, and I’m looking forward to

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What do you believe in?

By @Marketsoft Core values are the fundamental beliefs of an organisation or person, underpinning how we work and conduct ourselves with our customers and colleagues. So what do you believe in? Have you defined your core values yet? Marketsoft’s Directors Joel Nicholson and Daniel Cummins were asked to dig a little deeper into what Marketsoft’s

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And the winner of the ADMA Data Day Competition is…

By Marketsoft @Marketsoft Moana Wood from the National Breast Cancer Foundation is the winner of our ADMA Data Day competition! Moana has won a free pass, valued at $820 (Non-ADMA Member Company standard rate) to what is promised to be the biggest Data Day yet. ADMA Data Day will be in Melbourne on Monday 7

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