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Category Archives: Marketsoft

Marketsoft takes on Kokoda 2017

Follow our training journey as we prepare to take on our biggest challenge yet…the great Kokoda Trail! The Kokoda Trail is 96km long and takes 8 days to complete. We’ll be walking in the footsteps of those courageous men and women who made the ultimate sacrifice which has shaped Australia and give us the freedom

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Attribution – getting the balance right!

By Joel Nicholson, Marketsoft The challenges… Do you sense the debate amongst your marketing team on attribution is in a never ending cycle? Or do you find sometimes keeping attribution simple works and yet sometimes it is too blunt or uninformative? How much impact is the plethora of emerging digital channels having on complicating your

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Why your CRM is crying for help!

By Joel Nicholson, Marketsoft The Challenges… Have you ever been initially sold that the new CRM will be “the” solution for our targeted campaigns moving forward? Are you looking to automate customer segmentation from data that only resides in the CRM? Do you have good visibility of exactly what data is in your CRM and

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The magic of data science

By Joel Nicholson, Marketsoft The challenges… Does the name conjure images of either laboratory geniuses sitting in top secret Russian military bases or a scene out of the Minority Report of futuristic technicians swiping three dimensional visualisations of data and charts?  What ever the image you have, the definition of data science is wide and varied.

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Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

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Marketsoft Christmas Party 2014

It was great to have so many of our valued clients join us to celebrate the end of another successful year at our annual Christmas party. We had a fantastic night and can’t wait for what 2015 will bring. From..

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