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Category Archives: Marketing topics

B2B Marketers Prioritizing Customer Acquisition Over Retention

By Krystle Vermes, KOMarketing A new report published by Act-On Software shows that more of today’s mid-sized B2B companies have management objectives tied to acquisition revenue than customer retention. According to the data, 82 percent of respondents have management objectives tied to acquisition revenue. This is compared to 48 percent who said that they have more objectives

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DMA 2014: Day 4 – Google’s missing answers

Day 4 (or day 2 for the mass of main event attendees) of DMA 2014 arguably boasted the deepest range of content and thought-leadership (disclaimer: based on a quantitate survey of one Australian attendee). We heard from a wide range of inspiring speakers, ranging from why eCommerce is worth a bet (Brian Fethetherstonhaugh of OgilvyOne), to the

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DMA 2014: Day 2 – Trust, Transparency, and Ice Cream

Day 2 of DMA 2014 in San Diego saw us continue the fun and games with the SAS team, exploring some exciting themes around both marketing optimisation (via analytics) and social media data exploration. The standout theme for the day however was the closing keynote from Ben & Jerry’s Director of Social Mission Rob Michalak (https://www.linkedin.com/pub/rob-michalak/6/632/7bb) and Richard Rosen, CEO

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How to Deliver Outstanding Customer Service With Social Media

By Rebekah Radice, Social Media Examiner Are you responding to customers on social media? Do you customize your interactions with them? Your brand and online reputation depend on how you provide social media customer service. In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth

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Retailers Make Sense of Data Chaos to Target Omnichannel Shoppers

By Anders Ekman, DataMentors DataMentors, LLC, a full-service data quality, data management and business intelligence provider , has released a new article geared towards helping retailers better target today’s omnichannel shoppers. Written by Anders Ekman, President of DataMentors, the article was recently published in Chain Store Age: http://chainstoreage.com/article/retailers-make-sense-data-chaos-target-omnichannel-shoppers Consumers interact with retail organizations through a

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Marketing Technology Landscape Supergraphic (2014)

By Scott Brinker, Chief Martec The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available

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My Top Blogs for Digital Marketers

I have a dilemma. I use my commute to work to keep up with the blogs that I follow.  It takes about thirty minutes to go over my feed-burner listing, but I only live five stops on the subway from my office (OK, so it’s not really the subway, but given most of my journey

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