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Category Archives: Marketing Data

Leading through self responsibility

The challenges… Do you find leading others hard? Is it a endless cycle of reminding others of the plan? There are many zen quotes out that state true leadership is almost hidden, however is reality almost the opposite of continuous micro management? Have you tried many leadership techniques and still not achieving the outcomes you

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Why your CRM is crying for help!

By Joel Nicholson, Marketsoft The Challenges… Have you ever been initially sold that the new CRM will be “the” solution for our targeted campaigns moving forward? Are you looking to automate customer segmentation from data that only resides in the CRM? Do you have good visibility of exactly what data is in your CRM and

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The magic of data science

By Joel Nicholson, Marketsoft The challenges… Does the name conjure images of either laboratory geniuses sitting in top secret Russian military bases or a scene out of the Minority Report of futuristic technicians swiping three dimensional visualisations of data and charts?  What ever the image you have, the definition of data science is wide and varied.

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Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

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B2B Marketers Prioritizing Customer Acquisition Over Retention

By Krystle Vermes, KOMarketing A new report published by Act-On Software shows that more of today’s mid-sized B2B companies have management objectives tied to acquisition revenue than customer retention. According to the data, 82 percent of respondents have management objectives tied to acquisition revenue. This is compared to 48 percent who said that they have more objectives

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Data-Driven Marketing Allows Customer Relationships to Flourish

By Anna Papachristos, 1to1 By leveraging customer data to support marketing and advertising efforts, companies can enhance experience to drive loyalty, innovation, and growth. For many companies, data analytics remains foreign territory as leaders work to bring infant programs to full maturity. Yet, no matter where they lie on this path to success, all professionals

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Satisfying your customers doesn’t make them loyal

by Michelle Herbison, Marketing Magazine Australia Customer satisfaction does not equate to loyalty. Market researcher GfK has quantified what marketers have long feared – that the correlation between a company’s level of customer satisfaction and loyalty is only about 40%. But of course, the results do not mean marketers should give up on trying to

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Big Data’s Big Mistake?

By Michael Essany, Mobile Marketing Watch The following is a guest contributed post to MMW from Malcolm Stewart, CEO of YouEye. In the early and middle decades of the 20th century, instinct and an understanding of human nature drove marketing and advertising. Consider “Mad Men” – the TV drama about a prestigious 1960s New York

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DMA 2014: Day 5 – 2015 and beyond

Sadly, the main DMA event closed today, a morning of two keynotes and plenty of future stargazing. The main theme of the day was looking forward, with a whole bunch of conceptual talk about the state of the market today, and what 2015 will see. Our main observation was the potential difficulty in translating these

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