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Category Archives: Marketing Data-Financial Services

MasterCard to access Facebook user data

By Beverley Head, The Age Priceless engine: MasterCard will be holding data on consumers’ social media and online habits for the benefit of banks. Photo: Michel O Sullivan MasterCard has signed a two-year deal to access Facebook Asia Pacific user data detailing consumers’ online habits to uncover behavioural insights it can then sell to the

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Insurance marketing steps for using big data

By Julie Campbell, Live Insurance News Though data analysis and targeting customers isn’t anything new, it does have requirements to make it work. As useful as big data may be for marketing your insurance business, actually using it to its best advantage can feel like quite the mystery and many agents and agencies can feel

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