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Category Archives: Education

Customer experience management market growing at CAGR of 17.3% to reach $8.39 billion by 2019

By RNR Market Research, WhaTech Customer Experience Management (CEM) is a collection of process, which uses a variety of technologies to gather customer feedback, understand their expectations, and improve the overall customer experience through different touch points. The report has been segmented in such a way that it covers various forms of the market which

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DMA 2014: Day 2 – Trust, Transparency, and Ice Cream

Day 2 of DMA 2014 in San Diego saw us continue the fun and games with the SAS team, exploring some exciting themes around both marketing optimisation (via analytics) and social media data exploration. The standout theme for the day however was the closing keynote from Ben & Jerry’s Director of Social Mission Rob Michalak (https://www.linkedin.com/pub/rob-michalak/6/632/7bb) and Richard Rosen, CEO

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How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company Tactics

By Mimi Miles, Marketing Profs, @marketingprofs Not surprisingly, a recent study by InsideSales.com points to a lack of leads as the top challenge for today’s business-to-business (B2B) marketers. The need for qualified leads almost always trumps other important efforts such as brand awareness, field enablement, and partner development. At the same time, B2B prospect pools are smaller

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A Journey to the Centre of Customer-centricity

By @Marketsoft 35 members and guests of the Customer-centricity Collective enjoyed Jeff Evans’ (@Tarquin61) presentation ‘A Journey to the Centre of Customer-centricity’ in The Rocks on Thursday, 29 May 2014. Click here for the slides and speaker notes. If you believe that customer-centricity is the future of marketing, you can learn more and continue the

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EDUCATION: ADMA Data Pass Program 2014

Are you up to date with your obligations with data? The ADMA Data Pass is a comprehensive series of online training modules that focus on the areas of privacy and compliance in the collection, analysis and use of data in marketing and advertising. The ADMA Data Pass program is an exclusive program for ADMA members.

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