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Category Archives: Digital Marketing

ADMA White Paper 2016

“Business Success through Data-Driven Insights” By Emily Elliott, Marketsoft In February, the ADMA White Paper was released and we are proud that our very own Michael Mocatta- Strategic Solutions Director here at Marketsoft was a part of this group of data experts. The Whitepaper addresses the need for businesses to identify and assess their data

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Ad:tech Conference March 15-16 2016

By Emily Elliott, Marketsoft As the digital generation progresses we must first look as what it means to be “digital” and if the term has any relevance at all. As we evolve so must our technology and marketing strategies; forget B2B and start looking at technology marketing to humans. Create a strategy that breaks through

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Digital marketing predictions 2015 – Part 1: Lessons learnt

 By Nadia Cameron, CMO Digital marketing experienced quite an upheaval in 2014, and there’s no sign of things slowing down this year. Data-driven customer insights, programmatic and automated advertising capabilities, the melding of digital and physical interaction through wearable devices, native advertising and the Internet of Things are just some of the big trends grabbing

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Data-Driven Marketing Allows Customer Relationships to Flourish

By Anna Papachristos, 1to1 By leveraging customer data to support marketing and advertising efforts, companies can enhance experience to drive loyalty, innovation, and growth. For many companies, data analytics remains foreign territory as leaders work to bring infant programs to full maturity. Yet, no matter where they lie on this path to success, all professionals

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Satisfying your customers doesn’t make them loyal

by Michelle Herbison, Marketing Magazine Australia Customer satisfaction does not equate to loyalty. Market researcher GfK has quantified what marketers have long feared – that the correlation between a company’s level of customer satisfaction and loyalty is only about 40%. But of course, the results do not mean marketers should give up on trying to

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News from the US Direct Marketing Association Event DMA 2014: Opening day, opening thoughts

  The US DMA 2014 pre-conference kicked off today with eight streams of pre-conference intensives, and a lunchtime keynote from Facebook’s Head of Partner Development, Khurrum Malik (www.linkedin.com/in/malik). We won’t dwell on the latter as it skewed toward being an ad for Facebook Customer Audiences, albeit with a captive DMA audience. We attended the Analytics, Digital Intelligence &

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5 Online Marketing Mistakes to Avoid

By Jonathan Long, Business 2 Community; The world of online marketing can be overwhelming, especially for those business owners that have only focused on traditional advertising up until this point. It can be a lot of information to absorb and naturally, mistakes are going to be made. There are so many segments available, from blogging

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