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Category Archives: Data Tips

Data Tip: Are Deceased Contacts Impacting Your Company Reputation?

Save resources and avoid offending surviving family members by removing deceased contacts from your file. Marketsoft is proud to launch its latest innovation by delivering the most comprehensive deceased flagging service for Australian customer records. As you may be aware, the state governments manage the registry of births, deaths, and marriages however will not release

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Data Tip: Top 4 Tips To Weathering The Digital Marketing Storm

In an age when marketing budgets are as stretched as the proverbial guitar string, one would be forgiven for feeling a little hesitant when it comes to even newer best practices. However, as radical revolutions such as digital marketing automation and social media engagement engulf a marketer’s psyche, focus is often diverted at a rate of knots. The flurry

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Data Tip: Which Product Do I Offer Next?

In a world of data driven marketing, sometimes second best isn’t such a bad thing… The unwritten rule of direct marketing is thought by some to be focused on selecting the best customers (and simply ignoring the rest). By employing this tactic however, marketers miss a world of opportunity in those customer who are not

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Data Tip: Breaking Down The Marketing Silos

When most people think of silos, they think of the farmyard variety, full of grain. Full due to a big harvest, which by all rights sounds like a metaphor for success, right?. Why then in marketing, should silos be broken down and removed? The answer is integration. Do you work in an organisation with eDM

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Data Tip: Is All Your Data Up To Scratch?

It’s not always easy to understand or get a clear picture of the opportunity which lies within your customer or prospect data. Every data set is different, and as a result, the methods to extract and exploit potential need to be as equally dynamic. Our advice to help better understand and create relevant strategies around

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Data Tip: A Journey To Marketing Intelligence

Many clients are moving towards more informed decision making abilities on their marketing strategies and tactics, however many still struggle to “put their house” on a decision given the many moving targets clouding their view. Our advice to remove these clouds and increase decision confidence is to pursue the following journey: Optimise Data Processes adjust

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Data Tip: Lost In Space

Loosing customers just because their contact details are out of date is the last issue marketers should have to think about. Sure, some subscription based product organisations avoid interrupting their customers for fear of churn, however the majority of organisations have no valid reasons not to follow some simple processes to minimise this loss. Our

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Data Tip: Uniting campaigns and results

Depending on the scale and frequency of your marketing campaign calendar, you’ll perhaps understand the importance of managing campaigns on a centralised basis. By leveraging a model by which each campaign can be executed and measured as part of a process, marketers not only expose themselves to a world of efficiencies on offer, but also

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Data Tip: Exciting Segments

While almost everyone fully intends to embark on post-campaign analysis, we’ve found that without the correct preparation, the task is made considerably difficult. By following a few simple steps, the process of measuring and drawing conclusions from your campaigns can be made thoroughly more pleasurable. Step 1.  What Segments Analyse & identify which fields are

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