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Category Archives: Data Tips

The CMO/CIO Bond: Relationship Of The Future

by Sarah Mahoney, Marketing Daily With the average CMO expected to hang onto his or her job for 60 months, a new report from Forrester Research is predicting they’ll find a new power source: The Chief Information Officer. In fact, it may be the single best way to switch to a fully customer-centric approach required

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Customer experience management market growing at CAGR of 17.3% to reach $8.39 billion by 2019

By RNR Market Research, WhaTech Customer Experience Management (CEM) is a collection of process, which uses a variety of technologies to gather customer feedback, understand their expectations, and improve the overall customer experience through different touch points. The report has been segmented in such a way that it covers various forms of the market which

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‘Small Data’ Trumps ‘Big Data’

By Vijay Ramaswamy, Business 2 Community The staggering increase in the number of channels of communication over the past few years has been accompanied by an exponential increase in the amount of advertising ‘noise’. Companies know that they need to ‘rise above the noise’. Marketing teams have it drilled into them that they need to

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DMA 2014: Day 5 – 2015 and beyond

Sadly, the main DMA event closed today, a morning of two keynotes and plenty of future stargazing. The main theme of the day was looking forward, with a whole bunch of conceptual talk about the state of the market today, and what 2015 will see. Our main observation was the potential difficulty in translating these

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News from the US Direct Marketing Association Event DMA 2014: Opening day, opening thoughts

  The US DMA 2014 pre-conference kicked off today with eight streams of pre-conference intensives, and a lunchtime keynote from Facebook’s Head of Partner Development, Khurrum Malik (www.linkedin.com/in/malik). We won’t dwell on the latter as it skewed toward being an ad for Facebook Customer Audiences, albeit with a captive DMA audience. We attended the Analytics, Digital Intelligence &

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3 Rules of Respectful Data-Driven Marketing

By Heather Zynczak, CMS Wire Technology’s recent surge in big data capabilities has also spawned a number of concerns – perhaps most notably the issue of privacy — and whether or not it actually exists. Most technology executives have similar attitudes on the subject. Google CEO Eric Schmidt remarked, “If you have something that you

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Why we’re failing to get the most out of open data

By Victoria Lemieux, Forum An unprecedented number of individuals and organizations are finding ways to explore, interpret and use Open Data. Public agencies are hosting Open Data events such as meetups, hackathons and data dives. The potential of these initiatives is great, including support for economic development (McKinsey, 2013), anti-corruption (European Public Sector Information Platform,

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Report: Data Breaches Have Negative Impact on Customer Loyalty

Colloquy Sixty-five percent of adult consumers are unlikely to do business again with companies after a financial data breach, according to a global research survey from Baltimore-based data protection company SafeNet. The survey, which queried more than 4,500 adults from the United States, United Kingdom, Germany, Japan and Australia, illustrated the effect that data breaches

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Turning Data Into Marketer’s Best Friend

By Andrea Ward, CMS Wire From business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever has the ability to deliver personalized experiences across digital channels, and help customers build relationships with

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