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Category Archives: Data Quality

One quick fix to improve B2B campaign ROI

By Kathy Salter, @Marketsoft Any marketer working with business to business data will tell you – it can be tricky. The days of a job for life are long gone and it is estimated that, by 2020, average Australians will leave their jobs every three to four years. Think about what that means for your

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Data Tip: Enhance it!

Unless you have the ultimate marketing database containing every demographic detail, every behaviour, every preference, and every relationship across all customers, there will always be marketing initiatives that are inhibited due to missing or out of date data. The next question we get from clients is how do we fill these customer knowledge gaps without

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