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Category Archives: Data Quality

Report: Poor Data Quality Impacting B2B Lead Generation

By Kelsey Jones, KoMarketing According to an analysis of more than 775,000 leads from B2B marketers released by Integrate, 40 percent of all leads generated have poor data quality. The study found that poor data quality, which includes duplicate data, invalid entries, failed email/address validation, and missing form fields are all aspects of poor data quality.

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Data Quality Predictions For 2015

The champagne has been drunk, the mince pies are eaten and we’re packing away the Christmas baubles for another year. After a well-earned rest, thousands of businesses are returning to face the challenges that the New Year will bring to their business, and that means refocusing efforts on quality, usable data. But the world of

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Why we’re failing to get the most out of open data

By Victoria Lemieux, Forum An unprecedented number of individuals and organizations are finding ways to explore, interpret and use Open Data. Public agencies are hosting Open Data events such as meetups, hackathons and data dives. The potential of these initiatives is great, including support for economic development (McKinsey, 2013), anti-corruption (European Public Sector Information Platform,

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Poor data quality hindering government open data programme

By Mark Ballard, Computer Weekly Poor data quality is hindering the UK government’s flagship open data programme, intended to reform the public sector by making it more transparent and accountable. Public bodies have published spending records every month since November 2010 under a coalition programme billed as encouraging voters to become “armchair auditors” and to make politicians more

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Banks, Take a Look at Google!

By Luc Burgelman, Business 2 Community In a refreshingly candid article on banktech.com, Jamie Armistead of Bank of the West tells banks to take a look at Google as an example of great customer experience building, both in terms of uptime, performance and continuous refinement of mobile & desktop applications. Here’s a quote from the article that really

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Marketers risk muddied data if consumers ‘go dark’

By Lucy Tesseras, Marketing Week; The rise of sophisticated mobile communication techniques brings with it a wealth of opportunity for marketers to track consumers on the move and gain valuable insight, but fears over privacy are causing an increasing number to ‘go dark’ and block access. The true extent of the problem isn’t yet known, particularly

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The Half-Life Of Data (Infographic)

By Martin Doyle, Business2Community In business, smart leaders know that waste eats into profit. From day to day, project to project, the best way to improve your bottom line is to slash unnecessary expenses from the business’ budget. When we think of expenses, we think of cutbacks in equipment, or hiring fewer staff. How many

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Emergency data law: what it is and why it’s a bad idea

By Nicole Kobie, PC Pro UK government is seeking to push through emergency legislation requiring mobile operators and ISPs to collect data about customers’ communications, months after existing rules were struck down by a European court. The prime minister today detailed “emergency security legislation” for the new law, the Data Retention and Investigation Powers Bill, which

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Data quality threatens business stability on international scale

By Rachel Wheeler, Experian Across the world, organizations are making the conscious decision rely more on data mining and analytics for improving their operations, and all of them should care about data quality. The need for high-quality data is a rampant issue across business of all shapes and sizes. For any organization that manages information

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