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Category Archives: Data Privacy

Airlines mine customer data in marketing drive

By Victoria Bryan, Yahoo News BERLIN (Reuters) – Airlines are waking up to the possibilities offered by the reams of customer data they have on file and will use this to make more targeted offers in the future, two of the world’s largest carriers said on Thursday. “The airlines know so much more about individual

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Assess Privacy Impacts Of Marketing And CRM to Avoid Claims

By Alan L. Friel, Mondaq Big data and the interactivity of digital marketing are powerful tools for marketers, but consumer data protection laws have evolved in recent years, resulting in new and heightened compliance and risk management issues that need to be addressed when executing advanced advertising campaigns and consumer relationship management (“CRM”) programs. This can

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MasterCard to access Facebook user data

By Beverley Head, The Age Priceless engine: MasterCard will be holding data on consumers’ social media and online habits for the benefit of banks. Photo: Michel O Sullivan MasterCard has signed a two-year deal to access Facebook Asia Pacific user data detailing consumers’ online habits to uncover behavioural insights it can then sell to the

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Should your paycheck dictate your privacy?

insuranceNEWS.com.au The Australian Taxation Office (ATO) has demanded insurers hand over information about high net worth clients, insuranceNEWS.com.au can reveal. Notices served under Section 264 of the Income Tax Assessment Act request details of art collections insured for more than $500,000. “In the course of managing tax compliance of wealthy individuals, the ATO often obtains

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3 Rules of Respectful Data-Driven Marketing

By Heather Zynczak, CMS Wire Technology’s recent surge in big data capabilities has also spawned a number of concerns – perhaps most notably the issue of privacy — and whether or not it actually exists. Most technology executives have similar attitudes on the subject. Google CEO Eric Schmidt remarked, “If you have something that you

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Your Private Information is at Risk

By James Law, News.com.au Australians’ private data is hugely vulnerable to cyber attackers. Source: ThinkStock THE personal data you entrust to companies is at greater risk than you realise; and for businesses in today’s hi-tech world, it’s not a question of if this information will be breached, but when. That’s the view of UK technology

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Marketers risk muddied data if consumers ‘go dark’

By Lucy Tesseras, Marketing Week; The rise of sophisticated mobile communication techniques brings with it a wealth of opportunity for marketers to track consumers on the move and gain valuable insight, but fears over privacy are causing an increasing number to ‘go dark’ and block access. The true extent of the problem isn’t yet known, particularly

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