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Category Archives: Data Management Platform (DMP)

Attribution – getting the balance right!

By Joel Nicholson, Marketsoft The challenges… Do you sense the debate amongst your marketing team on attribution is in a never ending cycle? Or do you find sometimes keeping attribution simple works and yet sometimes it is too blunt or uninformative? How much impact is the plethora of emerging digital channels having on complicating your

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Why your CRM is crying for help!

By Joel Nicholson, Marketsoft The Challenges… Have you ever been initially sold that the new CRM will be “the” solution for our targeted campaigns moving forward? Are you looking to automate customer segmentation from data that only resides in the CRM? Do you have good visibility of exactly what data is in your CRM and

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The magic of data science

By Joel Nicholson, Marketsoft The challenges… Does the name conjure images of either laboratory geniuses sitting in top secret Russian military bases or a scene out of the Minority Report of futuristic technicians swiping three dimensional visualisations of data and charts?  What ever the image you have, the definition of data science is wide and varied.

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Why isn’t direct response thinking working in digital channels

By Joel Nicholson, Marketsoft The challenges… How is customer acquisition via digital channels performing in your organisation?  Are there some channels such as SEO and key word advertising that are driving consistent leads, yet other channels such as retargeting banner ads achieving very little? With the proliferation of digital channels to hundreds of options, are

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Assess Privacy Impacts Of Marketing And CRM to Avoid Claims

By Alan L. Friel, Mondaq Big data and the interactivity of digital marketing are powerful tools for marketers, but consumer data protection laws have evolved in recent years, resulting in new and heightened compliance and risk management issues that need to be addressed when executing advanced advertising campaigns and consumer relationship management (“CRM”) programs. This can

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Customer experience management market growing at CAGR of 17.3% to reach $8.39 billion by 2019

By RNR Market Research, WhaTech Customer Experience Management (CEM) is a collection of process, which uses a variety of technologies to gather customer feedback, understand their expectations, and improve the overall customer experience through different touch points. The report has been segmented in such a way that it covers various forms of the market which

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Why Do Companies Undervalue Customer Loyalty?

By Kasia Moreno , Forbes The other day I got an offer in the mail to renew my subscription to a magazine I have been subscribing to for years. In the same batch of mail came another offer from the same magazine, treating me as a potential new customer. I opened both envelopes. The subscription

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3 Ways Your Sales Team Can Use Big Data Right Now

By ZACH WATSON, Umbel; From optimizing research and development to streamlining production and delivery, Big Data is transforming a whole host of business functions. But, perhaps the most important utilization of Big Data is concerned less with processes and more with relationships. That’s right; your customer service and sales teams could be the biggest users

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Banks, Take a Look at Google!

By Luc Burgelman, Business 2 Community In a refreshingly candid article on banktech.com, Jamie Armistead of Bank of the West tells banks to take a look at Google as an example of great customer experience building, both in terms of uptime, performance and continuous refinement of mobile & desktop applications. Here’s a quote from the article that really

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