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Category Archives: Data-driven marketing

Leading through self responsibility

The challenges… Do you find leading others hard? Is it a endless cycle of reminding others of the plan? There are many zen quotes out that state true leadership is almost hidden, however is reality almost the opposite of continuous micro management? Have you tried many leadership techniques and still not achieving the outcomes you

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Attribution – getting the balance right!

By Joel Nicholson, Marketsoft The challenges… Do you sense the debate amongst your marketing team on attribution is in a never ending cycle? Or do you find sometimes keeping attribution simple works and yet sometimes it is too blunt or uninformative? How much impact is the plethora of emerging digital channels having on complicating your

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The magic of data science

By Joel Nicholson, Marketsoft The challenges… Does the name conjure images of either laboratory geniuses sitting in top secret Russian military bases or a scene out of the Minority Report of futuristic technicians swiping three dimensional visualisations of data and charts?  What ever the image you have, the definition of data science is wide and varied.

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Why isn’t direct response thinking working in digital channels

By Joel Nicholson, Marketsoft The challenges… How is customer acquisition via digital channels performing in your organisation? Are there some channels such as SEO and key word advertising that are driving consistent leads, yet other channels such as retargeting banner ads achieving very little? With the proliferation of digital channels to hundreds of options, are

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Ad:tech Conference March 15-16 2016

By Emily Elliott, Marketsoft As the digital generation progresses we must first look as what it means to be “digital” and if the term has any relevance at all. As we evolve so must our technology and marketing strategies; forget B2B and start looking at technology marketing to humans. Create a strategy that breaks through

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Digital marketing predictions 2015 – Part 1: Lessons learnt

 By Nadia Cameron, CMO Digital marketing experienced quite an upheaval in 2014, and there’s no sign of things slowing down this year. Data-driven customer insights, programmatic and automated advertising capabilities, the melding of digital and physical interaction through wearable devices, native advertising and the Internet of Things are just some of the big trends grabbing

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