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Category Archives: Data Challenges

Bad Data is Costing Your Business; Don’t Rely on IT to Fix It

By James Forbes, CMO; @CMOAustralia,   Bad data costs your organisation money. Last year, GS1, the company that is responsible for barcoding and product identification systems, released a report that found bad data costs grocery retailers $675 million in lost sales every year. GS1 was only looking at data housed in barcodes – static images that

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Five Inconvenient Truths About Social Data

By Anna Lawlor @Little_Lawlor;  The Gaurdian Marketers are rightly excited about the potential of social data – here’s what they need to know to avoid getting it wrong How can marketers tap big social data effectively? Photograph: Paul Bolotov / Alamy/Alamy Brands are wrangling “big data”, trying to make sense of it and build social media

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