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Category Archives: Data Challenges

ANZ companies lag on big data

By Warc staff, Warc SYDNEY: Companies in Australia and New Zealand have been warned that they are failing to capitalise on the possibilities offered by big data analytics, after new research found only a fifth of the firms have a big data strategy. Based on the responses of 150 enterprises in both countries, the Forrester

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CIO head-to-head: Collaborating with business to be more externally customer-centric

We ask three technology leaders how they’re ensuring their teams are working more collaboratively with line-of-business to meet customer expectations. Q: How are you changing your operational and leadership approach to be more externally customer-centric? Janet Sutherland, CIO, Wotif Group The IT team at the Wotif Group has a strong customer focus, which is particularly

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3 Rules of Respectful Data-Driven Marketing

By Heather Zynczak, CMS Wire Technology’s recent surge in big data capabilities has also spawned a number of concerns – perhaps most notably the issue of privacy — and whether or not it actually exists. Most technology executives have similar attitudes on the subject. Google CEO Eric Schmidt remarked, “If you have something that you

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Why Do Companies Undervalue Customer Loyalty?

By Kasia Moreno , Forbes The other day I got an offer in the mail to renew my subscription to a magazine I have been subscribing to for years. In the same batch of mail came another offer from the same magazine, treating me as a potential new customer. I opened both envelopes. The subscription

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Thinking Small For Bigger Data Impact

By Daniel Gutierrez, Inside BIGDATA; It’s hard to operate in today’s business world without hearing the buzz around Big Data. But as it turns out, fast data might actually be where the value lies for marketers. Here’s why: the notion that “bigger is better” doesn’t recognize that many big data segments have yet to have

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Poor data quality hindering government open data programme

By Mark Ballard, Computer Weekly Poor data quality is hindering the UK government’s flagship open data programme, intended to reform the public sector by making it more transparent and accountable. Public bodies have published spending records every month since November 2010 under a coalition programme billed as encouraging voters to become “armchair auditors” and to make politicians more

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Marketers risk muddied data if consumers ‘go dark’

By Lucy Tesseras, Marketing Week; The rise of sophisticated mobile communication techniques brings with it a wealth of opportunity for marketers to track consumers on the move and gain valuable insight, but fears over privacy are causing an increasing number to ‘go dark’ and block access. The true extent of the problem isn’t yet known, particularly

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Turning Data Into Marketer’s Best Friend

By Andrea Ward, CMS Wire From business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever has the ability to deliver personalized experiences across digital channels, and help customers build relationships with

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What Am I Supposed To Do With Big Data?

By Jacquie Pirnie, Business 2 Community Big data has become a term so overused that most people don’t even know what to make of it or its potential usefulness for businesses. On the surface, it is used to describe the exponential growth and availability of data, both structured and unstructured. The kicker is that big data

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The Half-Life Of Data (Infographic)

By Martin Doyle, Business2Community In business, smart leaders know that waste eats into profit. From day to day, project to project, the best way to improve your bottom line is to slash unnecessary expenses from the business’ budget. When we think of expenses, we think of cutbacks in equipment, or hiring fewer staff. How many

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