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Category Archives: Data Challenges

Why President Obama Needs A Chief Data Scientist

By Lutz Finger, Forbes During this year’s STRATA conference, President Obama introduced Dr. DJ Patil as his new Chief Data Scientist in a video message. DJ is a very well known data scientist and is even credited by some with coining the term “data science”. During his introduction of DJ, Obama said that he wanted

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Report: Poor Data Quality Impacting B2B Lead Generation

By Kelsey Jones, KoMarketing According to an analysis of more than 775,000 leads from B2B marketers released by Integrate, 40 percent of all leads generated have poor data quality. The study found that poor data quality, which includes duplicate data, invalid entries, failed email/address validation, and missing form fields are all aspects of poor data quality.

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Omnichannel, Big Data…What’s Next? Predictions for 2015

By Graeme Grant, Multichannel Merchant If I had to summarize 2014 for the retail industry, it would be the year of buzzwords. From omnichannel to big data, new “solutions” were being discussed every day and all of them were touted as the latest-and-greatest in the ongoing quest to meet customer demands and increase revenue.That’s not

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Don’t use data as a crutch, says FT’s head of analytics

By Nadia Cameron, CMO Many marketers are still using data like a “drunk uses a lamp post for support”, when they should instead be looking to innovate their business model. Borrowing a quote from David Ogilvy describing marketing’s reliance on research, the Financial Times’ (FT) head of analytics, Robin Goad, said many organisations are still

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Data Quality Predictions For 2015

The champagne has been drunk, the mince pies are eaten and we’re packing away the Christmas baubles for another year. After a well-earned rest, thousands of businesses are returning to face the challenges that the New Year will bring to their business, and that means refocusing efforts on quality, usable data. But the world of

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How Data Is Failing Marketers

By Brooks Bell, Forbes We asked several participants in the upcoming Techonomy 2014 conference to write an article for us on what they are passionate about right now. Peter Drucker famously argued in the 1950s that data would allow us to “know and understand [the] customer so well, products [would] sell themselves.” For decades, it

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Customer experience management market growing at CAGR of 17.3% to reach $8.39 billion by 2019

By RNR Market Research, WhaTech Customer Experience Management (CEM) is a collection of process, which uses a variety of technologies to gather customer feedback, understand their expectations, and improve the overall customer experience through different touch points. The report has been segmented in such a way that it covers various forms of the market which

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‘Small Data’ Trumps ‘Big Data’

By Vijay Ramaswamy, Business 2 Community The staggering increase in the number of channels of communication over the past few years has been accompanied by an exponential increase in the amount of advertising ‘noise’. Companies know that they need to ‘rise above the noise’. Marketing teams have it drilled into them that they need to

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