• +61 2 9432 7400

Category Archives: Customer Data

MasterCard to access Facebook user data

By Beverley Head, The Age Priceless engine: MasterCard will be holding data on consumers’ social media and online habits for the benefit of banks. Photo: Michel O Sullivan MasterCard has signed a two-year deal to access Facebook Asia Pacific user data detailing consumers’ online habits to uncover behavioural insights it can then sell to the

Read More

Should your paycheck dictate your privacy?

insuranceNEWS.com.au The Australian Taxation Office (ATO) has demanded insurers hand over information about high net worth clients, insuranceNEWS.com.au can reveal. Notices served under Section 264 of the Income Tax Assessment Act request details of art collections insured for more than $500,000. “In the course of managing tax compliance of wealthy individuals, the ATO often obtains

Read More

3 Rules of Respectful Data-Driven Marketing

By Heather Zynczak, CMS Wire Technology’s recent surge in big data capabilities has also spawned a number of concerns – perhaps most notably the issue of privacy — and whether or not it actually exists. Most technology executives have similar attitudes on the subject. Google CEO Eric Schmidt remarked, “If you have something that you

Read More

Your Private Information is at Risk

By James Law, News.com.au Australians’ private data is hugely vulnerable to cyber attackers. Source: ThinkStock THE personal data you entrust to companies is at greater risk than you realise; and for businesses in today’s hi-tech world, it’s not a question of if this information will be breached, but when. That’s the view of UK technology

Read More

Why Do Companies Undervalue Customer Loyalty?

By Kasia Moreno , Forbes The other day I got an offer in the mail to renew my subscription to a magazine I have been subscribing to for years. In the same batch of mail came another offer from the same magazine, treating me as a potential new customer. I opened both envelopes. The subscription

Read More

Aussie telcos to sell user location data to marketers

By Darren Pauli, The Register; Two Australian telecommunications providers are seeking to identify and sell the location of their users to advertising companies. One telco was already in early adoption of a big data Hadoop system while a second was considering the platform. The telcos, unnamed due to non-disclosure agreements, were seeking a project similar to

Read More

Marketers risk muddied data if consumers ‘go dark’

By Lucy Tesseras, Marketing Week; The rise of sophisticated mobile communication techniques brings with it a wealth of opportunity for marketers to track consumers on the move and gain valuable insight, but fears over privacy are causing an increasing number to ‘go dark’ and block access. The true extent of the problem isn’t yet known, particularly

Read More

Report: Data Breaches Have Negative Impact on Customer Loyalty

Colloquy Sixty-five percent of adult consumers are unlikely to do business again with companies after a financial data breach, according to a global research survey from Baltimore-based data protection company SafeNet. The survey, which queried more than 4,500 adults from the United States, United Kingdom, Germany, Japan and Australia, illustrated the effect that data breaches

Read More

Turning Data Into Marketer’s Best Friend

By Andrea Ward, CMS Wire From business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever has the ability to deliver personalized experiences across digital channels, and help customers build relationships with

Read More

What Am I Supposed To Do With Big Data?

By Jacquie Pirnie, Business 2 Community Big data has become a term so overused that most people don’t even know what to make of it or its potential usefulness for businesses. On the surface, it is used to describe the exponential growth and availability of data, both structured and unstructured. The kicker is that big data

Read More
Page 3 of 41234

Blog

Subscribe to stay up to date with the latest in data-driven marketing and all things data

Archives

п»ї