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Category Archives: Customer Data

Omnichannel, Big Data…What’s Next? Predictions for 2015

By Graeme Grant, Multichannel Merchant If I had to summarize 2014 for the retail industry, it would be the year of buzzwords. From omnichannel to big data, new “solutions” were being discussed every day and all of them were touted as the latest-and-greatest in the ongoing quest to meet customer demands and increase revenue.That’s not

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Gmail, Facebook, Skype excluded from Australian data retention

By Josh Taylor, ZDNet Australian law-enforcement agencies will not have legal, direct, warrantless access to customer information for international companies such as Google, Facebook, Twitter, and other communications platforms under the mandatory data-retention legislation. The legislation currently before the parliament will force Australian telecommunications companies to retain an as-yet-undefined set of customer data for a

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How Data Is Failing Marketers

By Brooks Bell, Forbes We asked several participants in the upcoming Techonomy 2014 conference to write an article for us on what they are passionate about right now. Peter Drucker famously argued in the 1950s that data would allow us to “know and understand [the] customer so well, products [would] sell themselves.” For decades, it

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Airlines mine customer data in marketing drive

By Victoria Bryan, Yahoo News BERLIN (Reuters) – Airlines are waking up to the possibilities offered by the reams of customer data they have on file and will use this to make more targeted offers in the future, two of the world’s largest carriers said on Thursday. “The airlines know so much more about individual

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Data-Driven Marketing Allows Customer Relationships to Flourish

By Anna Papachristos, 1to1 By leveraging customer data to support marketing and advertising efforts, companies can enhance experience to drive loyalty, innovation, and growth. For many companies, data analytics remains foreign territory as leaders work to bring infant programs to full maturity. Yet, no matter where they lie on this path to success, all professionals

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DMA 2014: Day 5 – 2015 and beyond

Sadly, the main DMA event closed today, a morning of two keynotes and plenty of future stargazing. The main theme of the day was looking forward, with a whole bunch of conceptual talk about the state of the market today, and what 2015 will see. Our main observation was the potential difficulty in translating these

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DMA 2014: Day 2 – Trust, Transparency, and Ice Cream

Day 2 of DMA 2014 in San Diego saw us continue the fun and games with the SAS team, exploring some exciting themes around both marketing optimisation (via analytics) and social media data exploration. The standout theme for the day however was the closing keynote from Ben & Jerry’s Director of Social Mission Rob Michalak (https://www.linkedin.com/pub/rob-michalak/6/632/7bb) and Richard Rosen, CEO

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News from the US Direct Marketing Association Event DMA 2014: Opening day, opening thoughts

  The US DMA 2014 pre-conference kicked off today with eight streams of pre-conference intensives, and a lunchtime keynote from Facebook’s Head of Partner Development, Khurrum Malik (www.linkedin.com/in/malik). We won’t dwell on the latter as it skewed toward being an ad for Facebook Customer Audiences, albeit with a captive DMA audience. We attended the Analytics, Digital Intelligence &

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