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Category Archives: Customer-centricity

How to Deliver Outstanding Customer Service With Social Media

By Rebekah Radice, Social Media Examiner Are you responding to customers on social media? Do you customize your interactions with them? Your brand and online reputation depend on how you provide social media customer service. In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth

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The 5 Deadly Sins Against Customer-Centric Innovation

By Jeannie Walters, B2C It’s no surprise when I hear that many business leaders believe they are investing in innovation. The real surprise, perhaps, is how those investments are not paying off. Traditional organizational culture has a tendency not only to create a sub par environment for customer-centric innovation, but to completely discourage innovative thinking

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5 Steps To Becoming A Customer-Centric Marketing Organization

By Jordan Elkind, Marketing Land The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from customer service to marketing to supply chain. For marketing teams in particular, being able to communicate the right message to the right customer at the right time is

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