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Category Archives: Customer-centric marketing in financial services

Affinia launches customer-centric advice campaign

Source ifa TAL-owned dealer group Affinia Financial Advisers has launched a thought leadership campaign to assist advisers create business models that put clients front and centre. In a statement issued yesterday, Affinia chief executive Craig Parker said the risk-focused licensee aims to help advisers avoid simply “paying lip service” to the concept of client/customer centricity

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Wearable Banking Still Not Ready for Prime Time

By Jim Marous, @JimMarous – Bank Marketing Strategy In the past year, wearable technology has emerged as the next big consumer electronics market category, particularly in the areas of health and wellness. To capitalize on this growth opportunity, banks and payments firms are investing in wearable product innovation to expand their mobile banking platform. The

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Zurich study identifies key factors which motivate emigration

Source FINCHANNEL The ebb and flow of the global economy has had an impact on people’s motivations, with a quest for job security and economic stability featuring prominently, according to a survey commissioned by Zurich, insurance provider company. The availability of reliable health insurance is a more significant consideration than schools or pensions when people

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Privacy laws ‘present major challenge’ for insurers

Source insuranceNEWS.com.au Complying with the Privacy Act is one of the biggest challenges facing the insurance industry this year, HR and compliance consultancy Gold Seal says. Areas of concern include what information companies hold, where is it kept, who has access to it and who it is given to, MD Sheila Baker told insuranceNEWS.com.au. “We

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AP banks to further invest in customer-centric innovations in 2014: IDC

By Nurdianah Md Nur, MIS Asia IDC Financial Insights predicts that banks in the Asia Pacific region will increase their investment on innovations that will address the changing needs of the customer in 2014. Besides the increased IT spending on customer-centric innovations, IDC Financial Insights Asia/Pacific forecasted the following predictions for the industry for 2014:

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Is Your Bank Ready For Customer 3.0

By Jim Marous, @jimmarous – Bank Marketing Strategy The banking industry is in the midst of a significant shift in customer behavior fueled by new channels, new competitors and new shopping behaviors. Today’s customer is hyper-connected, highly informed and demanding a highly personalized approach with regards to communication, product development and customer service. These customers

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Kenya: Customer Centric Solutions Can Help Differentiate Banks

By Dennis MBUVI OPINION Banks and financial institutions, through use of technology can offer customer centric banking solutions to their clients which will in turn improve their customer’s experience. Mike Macharia, Seven Seas CEO says the solution will supplement what is offered by the bank’s core banking systems. Banks should place focus on customer interaction,

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