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Category Archives: Customer-centric marketing in financial services

Top 7 reasons why Customer Centricity (CC) will be one of your best career decisions!

Written by Joel Nicholson, Marketsoft It is hard and therefore you will be uniquely more valuable – up until 2012, international thought leader on customer centricity, Peter Fader (@faderp), couldn’t name a single organization that was the gold standard or shining beacon of Customer Centricity (CC). Today, only a few organisations like pharmaceutical giant Merck and

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Customers rule in bank of the future

By Bruce Dahlgren & Daniel Biondi, Enterprise Innovation; Among today’s digitally masterful consumers, that old adage ‘customer is king’ has never had more relevance. Tech-savvy, highly connected customers are spoilt for choice. Their expectations are high and they want superior service and products. They won’t hesitate to move on if their individual needs aren’t being

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Banks, Take a Look at Google!

By Luc Burgelman, Business 2 Community In a refreshingly candid article on banktech.com, Jamie Armistead of Bank of the West tells banks to take a look at Google as an example of great customer experience building, both in terms of uptime, performance and continuous refinement of mobile & desktop applications. Here’s a quote from the article that really

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What’s to come for the consumer-centric insurance industry?

By Dori Zweig, Fierce Health Player As the healthcare insurance landscape continues to evolve, payers should shift toward customer-centric models to adopt and retain their members, according to a new report from College for America. With changes under the healthcare reform law, insurance companies will either adapt or fall off the grid. For example, accountable

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Big Data: Profitability, Potential and Problems in Banking

By The Financial Brand 60% of financial institutions in North America believe that big data analytics offers a significant competitive advantage and 90% think that successful big data initiatives will define the winners in the future. More than 70% of banking executives worldwide say customer centricity is important to them1. However, achieving greater customer centricity

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Customer-centricity Collective Group Drinks

By @Marketsoft Have your say and learn more, as the Customer-centricity Collective Group examines what it truly means to be customer-centric in 2014. PLEASE JOIN US AND OTHER LIKE-MINDED PROFESSIONALS FOR DRINKS AND CANAPES: Date: Thursday, 29th May 2014 Program: 5:30 PM – Pre-drinks 6:00 PM – Welcome Guest Speaker Presentation Panel Discussion Speed Marketing

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Banks Must Embrace a Customer-Centric Model

By Arun Varadarajan – Bank Systems & Technology, @banktech Once banks crack the code on how to deliver a better experience to customers, they will position themselves to seize phenomenal opportunities to engage with customers. As banks look for new revenue opportunities, they have to focus on existing customers because new ones are hard to

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Allianz launches cyber risk insurance product

By Mark Smith,  In Technology Allianz Global Corporate & Specialty (AGCS) has launched a cyber risk insurance product to counter the growing threat to security faced by Australian businesses. Allianz Cyber Protect has been launched to the Australian market to enable businesses to protect themselves against cyber criminals, data loss and the potential ramifications. Businesses

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Westpac leads on wealth cross-sell

Source ifa Westpac leads the other big four banks when it comes to cross selling wealth management products, according to research from Roy Morgan. The Roy Morgan Research Finance Single Source Survey found that of Westpac banking customers who have a wealth management product, 12 per cent hold it within the Westpac group, an increase

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9 Secrets to Building Customer Engagement in Banking

By Jim Marous, @JimMarous – Source Bank Marketing Strategy Virtually every bank and credit union has the acquisition of new customers as a top priority for 2014. But generating a new account is only the beginning. To generate near-term profitability and long-term relationships, the new customer must become fully engaged. Customer engagement can not be

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