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Category Archives: Customer-centric marketing

Data-Driven Marketing Step Two: Tear Down The Silos

By Lisa Arthur, Forbes A recent study showed that most marketers believe silos –both internal and external to marketing –prevent them from effectively executing campaigns. Meanwhile, Gartner’s prediction that CMOs will soon be spending more on technology than their counterpart CIOs has IT worried that marketing is going to start driving technology initiatives in a

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Are marketing executives growing their own IT departments?

By Joe McKendrick In a report it just issued, Accenture says there’s a hug gap between CIOs (chief information officers) and CMOs (chief marketing officers). With marketing going heavily digital, and demand for big data analytics on the upswing, it’s no surprise that marketing leaders are building their own technology fiefdoms — and some even

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Build Richer Customer Relationships Using ‘Small Data’

By Balakrishna Narasimhan, Information Week Treat your customers like people, not marketing segments. The key: pay attention to tweets, Facebook posts and other data that can help personalize the relationship. We live in an age of data. Every two days, we create as much information as we did from the dawn of civilization until 2003.

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Turning digital marketing into digital mindreading

By Vebeka Guess Imagine the pleasant surprise of being offered a discount for a luxurious resort hotel right after viewing a video of the property; or discovering an interactive application that gives options for custom-configuring a car model online and then finds available inventory at a dealer nearby. Successful digital marketing strategies today require the

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