• +61 2 9432 7400

Category Archives: Customer-centric marketing

Does Your Company Really Need a Chief Customer Officer?

By Jennifer LeClaire, News Factor Network Good Question. Curtis Bingham, founder and executive director of the Chief Customer Officer Council, has a good answer: Yes. As Bingham sees it, the question really isn’t whether or not you need a CCO but when you need a CCO. In a recent article, Bingham explained that the role

Read More

3 Ways Your Sales Team Can Use Big Data Right Now

By ZACH WATSON, Umbel; From optimizing research and development to streamlining production and delivery, Big Data is transforming a whole host of business functions. But, perhaps the most important utilization of Big Data is concerned less with processes and more with relationships. That’s right; your customer service and sales teams could be the biggest users

Read More

Why Small Businesses Actually Have the Big-Data Advantage

By Dan Yoo, Entrepreneur; Big data, with its Orwellian overtones, gets a bad rap. And there are good reasons why. Online ads generated by web surfing create the same consumer ire once reserved for spam email: Buy a rabbit hutch for your kids online and suddenly you’re cyber-stalked by ads from the rabbit-hutch industry long

Read More

Turning Data Into Marketer’s Best Friend

By Andrea Ward, CMS Wire From business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever has the ability to deliver personalized experiences across digital channels, and help customers build relationships with

Read More

The rise of the customer-centric enterprise

By Chloe Green, Information Age In 2014, enterprises need to cultivate relationships with individual customers Social media isn’t just a new customer service channel. It’s the most prominent indicator of the imminent revolution in C2B and B2C communication. In today’s real-time economy, enterprises can no longer afford to have a closed-off existence, relying on call

Read More

What Am I Supposed To Do With Big Data?

By Jacquie Pirnie, Business 2 Community Big data has become a term so overused that most people don’t even know what to make of it or its potential usefulness for businesses. On the surface, it is used to describe the exponential growth and availability of data, both structured and unstructured. The kicker is that big data

Read More

Forrester: Technology and marketing disconnect is hindering customer analytics success

By Nadia Cameron, CMO A fundamental disconnect between the way technology and business teams perceive customer data is resulting in lost opportunity for marketers, a Forrester Research principal analyst claims. Fatemah Khatibloo, who sits in the group’s customer insights practice, produces research on how marketers and business can use customer data to improve engagement. She

Read More

How to Deliver Outstanding Customer Service With Social Media

By Rebekah Radice, Social Media Examiner Are you responding to customers on social media? Do you customize your interactions with them? Your brand and online reputation depend on how you provide social media customer service. In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth

Read More
Page 5 of 8« First...34567...Last »

Blog

Subscribe to stay up to date with the latest in data-driven marketing and all things data

Archives

п»ї