• +61 2 9432 7400

Category Archives: Customer-centric marketing

The subtle impacts of language… on your customers journey

By Joel Nicholson The questions… Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on “a new language to modern customer life cycle messaging”? The collective group of around 30 senior professionals in Sydney nominated key challenges in growing customer life cycle programs as:

Read More

The subtle impacts of language… on your customers journey

By Joel Nicholson The questions… Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on “a new language to modern customer life cycle messaging”? The collective group of around 30 senior professionals in Sydney nominated key challenges in growing customer life cycle programs as:

Read More

Attribution – getting the balance right!

By Joel Nicholson, Marketsoft The challenges… Do you sense the debate amongst your marketing team on attribution is in a never ending cycle? Or do you find sometimes keeping attribution simple works and yet sometimes it is too blunt or uninformative? How much impact is the plethora of emerging digital channels having on complicating your

Read More

Why your CRM is crying for help!

By Joel Nicholson, Marketsoft The Challenges… Have you ever been initially sold that the new CRM will be “the” solution for our targeted campaigns moving forward? Are you looking to automate customer segmentation from data that only resides in the CRM? Do you have good visibility of exactly what data is in your CRM and

Read More

The magic of data science

By Joel Nicholson, Marketsoft The challenges… Does the name conjure images of either laboratory geniuses sitting in top secret Russian military bases or a scene out of the Minority Report of futuristic technicians swiping three dimensional visualisations of data and charts?  What ever the image you have, the definition of data science is wide and varied.

Read More

Why isn’t direct response thinking working in digital channels

By Joel Nicholson, Marketsoft The challenges… How is customer acquisition via digital channels performing in your organisation?  Are there some channels such as SEO and key word advertising that are driving consistent leads, yet other channels such as retargeting banner ads achieving very little? With the proliferation of digital channels to hundreds of options, are

Read More
Page 1 of 812345...Last »

Blog

Subscribe to stay up to date with the latest in data-driven marketing and all things data

Archives

п»ї