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Category Archives: Campaign Management

Attribution – getting the balance right!

By Joel Nicholson, Marketsoft The challenges… Do you sense the debate amongst your marketing team on attribution is in a never ending cycle? Or do you find sometimes keeping attribution simple works and yet sometimes it is too blunt or uninformative? How much impact is the plethora of emerging digital channels having on complicating your

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Why your CRM is crying for help!

By Joel Nicholson, Marketsoft The Challenges… Have you ever been initially sold that the new CRM will be “the” solution for our targeted campaigns moving forward? Are you looking to automate customer segmentation from data that only resides in the CRM? Do you have good visibility of exactly what data is in your CRM and

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The magic of data science

By Joel Nicholson, Marketsoft The challenges… Does the name conjure images of either laboratory geniuses sitting in top secret Russian military bases or a scene out of the Minority Report of futuristic technicians swiping three dimensional visualisations of data and charts?  What ever the image you have, the definition of data science is wide and varied.

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Fighting fires: what will the impact be on your next campaign?

By Kathy Salter, Marketsoft Photo courtesy of Roland Coombes, itouch professional solutions 23.10 2013: The latest news on the  current bushfire crisis is that conditions are set to worsen today, with temperatures rising and hot dry winds predicted. Rural Fire Service Commissioner Shane Fitzsimmons has warned that the forecast and scenario are ‘about as bad

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