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Category Archives: Blogs

ADMA White Paper 2016

“Business Success through Data-Driven Insights” By Emily Elliott, Marketsoft In February, the ADMA White Paper was released and we are proud that our very own Michael Mocatta- Strategic Solutions Director here at Marketsoft was a part of this group of data experts. The Whitepaper addresses the need for businesses to identify and assess their data

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Ad:tech Conference March 15-16 2016

By Emily Elliott, Marketsoft As the digital generation progresses we must first look as what it means to be “digital” and if the term has any relevance at all. As we evolve so must our technology and marketing strategies; forget B2B and start looking at technology marketing to humans. Create a strategy that breaks through

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Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

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5 Online Marketing Mistakes to Avoid

By Jonathan Long, Business 2 Community; The world of online marketing can be overwhelming, especially for those business owners that have only focused on traditional advertising up until this point. It can be a lot of information to absorb and naturally, mistakes are going to be made. There are so many segments available, from blogging

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My Top Blogs for Digital Marketers

I have a dilemma. I use my commute to work to keep up with the blogs that I follow.  It takes about thirty minutes to go over my feed-burner listing, but I only live five stops on the subway from my office (OK, so it’s not really the subway, but given most of my journey

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