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Category Archives: Big data

Bad Data is Costing Your Business; Don’t Rely on IT to Fix It

By James Forbes, CMO; @CMOAustralia,   Bad data costs your organisation money. Last year, GS1, the company that is responsible for barcoding and product identification systems, released a report that found bad data costs grocery retailers $675 million in lost sales every year. GS1 was only looking at data housed in barcodes – static images that

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Five Inconvenient Truths About Social Data

By Anna Lawlor @Little_Lawlor;  The Gaurdian Marketers are rightly excited about the potential of social data – here’s what they need to know to avoid getting it wrong How can marketers tap big social data effectively? Photograph: Paul Bolotov / Alamy/Alamy Brands are wrangling “big data”, trying to make sense of it and build social media

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Big data’s hidden problem

By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly: “Big data is what happened when the cost of keeping information became less than the cost of throwing it away.” But it seems when it

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How Big Data Is Improving Small Business Marketing Performance

By Jason Bowden, Business 2 Community Image credit: blogs-images.forbes.com Small and medium businesses are becoming more data driven in the conduct of their internet marketing campaigns. The advent of the big data has revolutionized the way business firms and marketing professionals conduct their strategies with digital marketing. The process of data management in every company

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Big data’s hidden problem

By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly: “Big data is what happened when the cost of keeping information became less than the cost of throwing it away.” But it seems when it

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US Tech Giant SurveyMonkey Is Opening In Australia, And Has Big Plans For Big Data

By Alex Heber, Business Insider Australia SurveyMonkey CEO Dave Goldberg is recruiting Australian monkeys for the company’s new office. Image: Supplied. Silicon Valley-based questionnaire platform SurveyMonkey is coming to Australia, cherry-picking Sydney for its Asia-Pacific headquarters which will open later this year. Since company CEO Dave Goldberg took on the top job in 2009, SurveyMonkey

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Stop, Collaborate and Listen

By Chris Edwards, IAB Australia – @IABAustralia Data analytics is a rapidly exploding field within Australian businesses, with different organisations and industries across the country at different stages of maturity. ADMA estimate that around 30% of Australian businesses are currently at some point on the big data continuum between data discovery and data commercialisation. The

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Big data key to preparing Rio for the FIFA World Cup

By Rebecca Merrett, CIO Real time data is crucial to one of the world’s biggest football event The countdown to the FIFA World Cup in Brazil has begun. As fans around the world get pumped up for the event, Rio de Janeiro’s Operations Centre works intensively with government agencies to ensure public services will run

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How One Woman Hid Her Pregnancy From Big Data

By Matt Petronzio – Mashable For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide from the Internet the fact that she’s pregnant — and it wasn’t easy. Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that’s a

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