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Category Archives: Big data

5 Ways Big Data Impacts the Insurance Industry

By Gil Allouche, Smart Data Collective Health, auto, life, home, property and disability are just some of the many types of insurances available on the market today, and all of them are constantly looking for ways to increase their margin. Insurance is one of the industries that can derive the most use from big data’s predictive analysis.

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NRL use Facebook’s big data to take on AFL

By Patrick Durkin, Australian Financial Review The NRL used Facebook’s data to rev up Manly “fans” who weren’t attending the finals using its “real fans go” campaign. The NRL plans to target the game’s potential eight million fans using big data from social media giant Facebook to knock off the AFL as the premier sport

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Financial Marketers Unprepared For Era Of Big Data

By Jim Marous, The Financial Brand Despite the power of combining internal and external data, most financial institutions still lack the ability to capture and process big data for the benefit of the consumer. For those organizations that can leverage demographic, product, transactional and behavioral data, the benefits are endless. Visit any bank or credit

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Thinking Small For Bigger Data Impact

By Daniel Gutierrez, Inside BIGDATA; It’s hard to operate in today’s business world without hearing the buzz around Big Data. But as it turns out, fast data might actually be where the value lies for marketers. Here’s why: the notion that “bigger is better” doesn’t recognize that many big data segments have yet to have

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3 Ways Your Sales Team Can Use Big Data Right Now

By ZACH WATSON, Umbel; From optimizing research and development to streamlining production and delivery, Big Data is transforming a whole host of business functions. But, perhaps the most important utilization of Big Data is concerned less with processes and more with relationships. That’s right; your customer service and sales teams could be the biggest users

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Why Small Businesses Actually Have the Big-Data Advantage

By Dan Yoo, Entrepreneur; Big data, with its Orwellian overtones, gets a bad rap. And there are good reasons why. Online ads generated by web surfing create the same consumer ire once reserved for spam email: Buy a rabbit hutch for your kids online and suddenly you’re cyber-stalked by ads from the rabbit-hutch industry long

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What Am I Supposed To Do With Big Data?

By Jacquie Pirnie, Business 2 Community Big data has become a term so overused that most people don’t even know what to make of it or its potential usefulness for businesses. On the surface, it is used to describe the exponential growth and availability of data, both structured and unstructured. The kicker is that big data

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Data Scientist: Sexiest Job on the Planet

By Ray Major, Smart Data Collective If you paid close attention, you could see it coming. The tortoise eventually beats the hare, but it does take time. Allow me to make my case using the following more or less chronological, non-linear and highly selective history of the modern era:   Relying on stale polling data

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The Half-Life Of Data (Infographic)

By Martin Doyle, Business2Community In business, smart leaders know that waste eats into profit. From day to day, project to project, the best way to improve your bottom line is to slash unnecessary expenses from the business’ budget. When we think of expenses, we think of cutbacks in equipment, or hiring fewer staff. How many

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