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Category Archives: Big data

Attribution – getting the balance right!

By Joel Nicholson, Marketsoft The challenges… Do you sense the debate amongst your marketing team on attribution is in a never ending cycle? Or do you find sometimes keeping attribution simple works and yet sometimes it is too blunt or uninformative? How much impact is the plethora of emerging digital channels having on complicating your

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Why your CRM is crying for help!

By Joel Nicholson, Marketsoft The Challenges… Have you ever been initially sold that the new CRM will be “the” solution for our targeted campaigns moving forward? Are you looking to automate customer segmentation from data that only resides in the CRM? Do you have good visibility of exactly what data is in your CRM and

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The magic of data science

By Joel Nicholson, Marketsoft The challenges… Does the name conjure images of either laboratory geniuses sitting in top secret Russian military bases or a scene out of the Minority Report of futuristic technicians swiping three dimensional visualisations of data and charts?  What ever the image you have, the definition of data science is wide and varied.

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Why isn’t direct response thinking working in digital channels

By Joel Nicholson, Marketsoft The challenges… How is customer acquisition via digital channels performing in your organisation?  Are there some channels such as SEO and key word advertising that are driving consistent leads, yet other channels such as retargeting banner ads achieving very little? With the proliferation of digital channels to hundreds of options, are

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Why isn’t direct response thinking working in digital channels

By Joel Nicholson, Marketsoft The challenges… How is customer acquisition via digital channels performing in your organisation? Are there some channels such as SEO and key word advertising that are driving consistent leads, yet other channels such as retargeting banner ads achieving very little? With the proliferation of digital channels to hundreds of options, are

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How Expert Data Quality expands CRM value

By Joel Nicholson, Marketsoft The Customer’s Challenge Over the past few months we have has assisted a number of major clients enable their CRM’s to harness their biggest assets- customer data.The three common obstacles they each faced were:  Duplicate records  Identifying which data is most valuable, and how to fill data gaps  Sales and Marketing

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ADMA White Paper 2016

“Business Success through Data-Driven Insights” By Emily Elliott, Marketsoft In February, the ADMA White Paper was released and we are proud that our very own Michael Mocatta- Strategic Solutions Director here at Marketsoft was a part of this group of data experts. The Whitepaper addresses the need for businesses to identify and assess their data

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Why President Obama Needs A Chief Data Scientist

By Lutz Finger, Forbes During this year’s STRATA conference, President Obama introduced Dr. DJ Patil as his new Chief Data Scientist in a video message. DJ is a very well known data scientist and is even credited by some with coining the term “data science”. During his introduction of DJ, Obama said that he wanted

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What is Bad Data and its Side-Effects?

By Mahak Vasudev, Business 2 Community Information and data are the most strategic assets of an organization. The Data Warehousing Institute reports, “Intellectual capital and know-how are more important assets than physical infrastructure and equipment.” It is critical to harness business data for effectual decision-making, and this blog series will walk you through the savvies

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Gmail, Facebook, Skype excluded from Australian data retention

By Josh Taylor, ZDNet Australian law-enforcement agencies will not have legal, direct, warrantless access to customer information for international companies such as Google, Facebook, Twitter, and other communications platforms under the mandatory data-retention legislation. The legislation currently before the parliament will force Australian telecommunications companies to retain an as-yet-undefined set of customer data for a

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