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Category Archives: Analytics

DMA 2014: Day 4 – Google’s missing answers

Day 4 (or day 2 for the mass of main event attendees) of DMA 2014 arguably boasted the deepest range of content and thought-leadership (disclaimer: based on a quantitate survey of one Australian attendee). We heard from a wide range of inspiring speakers, ranging from why eCommerce is worth a bet (Brian Fethetherstonhaugh of OgilvyOne), to the

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DMA 2014: Day 2 – Trust, Transparency, and Ice Cream

Day 2 of DMA 2014 in San Diego saw us continue the fun and games with the SAS team, exploring some exciting themes around both marketing optimisation (via analytics) and social media data exploration. The standout theme for the day however was the closing keynote from Ben & Jerry’s Director of Social Mission Rob Michalak (https://www.linkedin.com/pub/rob-michalak/6/632/7bb) and Richard Rosen, CEO

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News from the US Direct Marketing Association Event DMA 2014: Opening day, opening thoughts

  The US DMA 2014 pre-conference kicked off today with eight streams of pre-conference intensives, and a lunchtime keynote from Facebook’s Head of Partner Development, Khurrum Malik (www.linkedin.com/in/malik). We won’t dwell on the latter as it skewed toward being an ad for Facebook Customer Audiences, albeit with a captive DMA audience. We attended the Analytics, Digital Intelligence &

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5 Ways Big Data Impacts the Insurance Industry

By Gil Allouche, Smart Data Collective Health, auto, life, home, property and disability are just some of the many types of insurances available on the market today, and all of them are constantly looking for ways to increase their margin. Insurance is one of the industries that can derive the most use from big data’s predictive analysis.

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Thinking Small For Bigger Data Impact

By Daniel Gutierrez, Inside BIGDATA; It’s hard to operate in today’s business world without hearing the buzz around Big Data. But as it turns out, fast data might actually be where the value lies for marketers. Here’s why: the notion that “bigger is better” doesn’t recognize that many big data segments have yet to have

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Data is Marketers’ Biggest Challenge

Warc SYDNEY: Over four-fifths of CMOs in Australia are “overwhelmed” by customer data analytics and the industry is going backwards in its efforts to deal with it, the chief executive of the Association of Data Driven Marketing and Advertising (ADMA) has said. Speaking at the Oracle Marketing Cloud conference in Sydney, Jodie Sangster said the

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Aussie telcos to sell user location data to marketers

By Darren Pauli, The Register; Two Australian telecommunications providers are seeking to identify and sell the location of their users to advertising companies. One telco was already in early adoption of a big data Hadoop system while a second was considering the platform. The telcos, unnamed due to non-disclosure agreements, were seeking a project similar to

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Data Scientist: Sexiest Job on the Planet

By Ray Major, Smart Data Collective If you paid close attention, you could see it coming. The tortoise eventually beats the hare, but it does take time. Allow me to make my case using the following more or less chronological, non-linear and highly selective history of the modern era:   Relying on stale polling data

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