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Category Archives: Analytics

Why President Obama Needs A Chief Data Scientist

By Lutz Finger, Forbes During this year’s STRATA conference, President Obama introduced Dr. DJ Patil as his new Chief Data Scientist in a video message. DJ is a very well known data scientist and is even credited by some with coining the term “data science”. During his introduction of DJ, Obama said that he wanted

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What is Bad Data and its Side-Effects?

By Mahak Vasudev, Business 2 Community Information and data are the most strategic assets of an organization. The Data Warehousing Institute reports, “Intellectual capital and know-how are more important assets than physical infrastructure and equipment.” It is critical to harness business data for effectual decision-making, and this blog series will walk you through the savvies

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U.S. organizations say a third of their data is bad

GCN Agencies are relying on data aggregation and analytics to enhance citizen services and understand social, scientific and financial trends.  Given the meteoric rise in the uses of data aggregation, as well as a growing reliance on its methods, data accuracy is paramount. Many organizations struggle with data inaccuracy, despite having an established data quality

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When It Comes to Data, Go Smart Before You Go Big

By Rohit Kumar, Clickz There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. If you work in marketing, there’s a good chance that you hear or read the words “big data” at least a few times

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Woolworths trials beacon specials in supermarket

By Fran Foo, The Australian SUPERMARKET giant Woolworths is quietly trialling beacon technology that will notify selected shoppers of special offers or product updates on their smartphones while they walk through shopping aisles. The trial is restricted to people who were chosen to participate in the pilot. Customers not in the pilot will not be

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‘Small Data’ Trumps ‘Big Data’

By Vijay Ramaswamy, Business 2 Community The staggering increase in the number of channels of communication over the past few years has been accompanied by an exponential increase in the amount of advertising ‘noise’. Companies know that they need to ‘rise above the noise’. Marketing teams have it drilled into them that they need to

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ANZ companies lag on big data

By Warc staff, Warc SYDNEY: Companies in Australia and New Zealand have been warned that they are failing to capitalise on the possibilities offered by big data analytics, after new research found only a fifth of the firms have a big data strategy. Based on the responses of 150 enterprises in both countries, the Forrester

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