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Category Archives: ADMA

EDUCATION: ADMA Data Pass Program 2014

Are you up to date with your obligations with data? The ADMA Data Pass is a comprehensive series of online training modules that focus on the areas of privacy and compliance in the collection, analysis and use of data in marketing and advertising. The ADMA Data Pass program is an exclusive program for ADMA members.

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Daniel Cummins, Director at Marketsoft, talks Data Security for ADMA [VIDEO]

Daniel Cummins, Director @Marketsoft What are some of the common traps that organisations fall into which can result in a breach of data security? Daniel: It’s not something that can be approached casually. Information security must be approached proactively. Organisations have a clear due diligence responsibility. Without an intentional approach, a breach will inevitably result

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Marketers – what your number one priority should be in 2014

By Kathy Salter, @Marketsoft What are your marketing priorities for 2014? Behavioural targeting? Refining your content marketing? Developing your social channels? While  each of these are increasing in importance for marketers, I’m going to go out on a limb here and say that you could be wasting your time if you don’t have one fundamental

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Tell us your problems and choose your prize

By Kathy Salter, @Marketsoft We are back at our desks, catching our breath after the ADMA Global Forum 2013 and we want to thank everyone who came to see us to shoot a few basketball hoops, attempt a hole in one or simply catch up for a chat and a little fun at the Marketsoft

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Can data-driven marketing change the world?

In March 1998 I had my first profound awakening to the world of marketing. I had a background heavily steeped in technology and mathematics. What on earth was I doing taking my first business study in marketing fundamentals? The answer followed quickly as marketing was described to me as purely a relationship of trust between

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