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Category Archives: ADMA

The magic of data science

By Joel Nicholson, Marketsoft The challenges… Does the name conjure images of either laboratory geniuses sitting in top secret Russian military bases or a scene out of the Minority Report of futuristic technicians swiping three dimensional visualisations of data and charts?  What ever the image you have, the definition of data science is wide and varied.

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Why isn’t direct response thinking working in digital channels

By Joel Nicholson, Marketsoft The challenges… How is customer acquisition via digital channels performing in your organisation? Are there some channels such as SEO and key word advertising that are driving consistent leads, yet other channels such as retargeting banner ads achieving very little? With the proliferation of digital channels to hundreds of options, are

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ADMA White Paper 2016

“Business Success through Data-Driven Insights” By Emily Elliott, Marketsoft In February, the ADMA White Paper was released and we are proud that our very own Michael Mocatta- Strategic Solutions Director here at Marketsoft was a part of this group of data experts. The Whitepaper addresses the need for businesses to identify and assess their data

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Meet Todd Fisher

By @Marketsoft Marketsoft is excited to announce that Todd Fisher has joined us as Business Development Director. We asked him some questions so that you can get to know him. What were you doing before you came to Marketsoft? ‘I’ve been working for over twelve years in marketing data services, and I’m looking forward to

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And the winner of the ADMA Data Day Competition is…

By Marketsoft @Marketsoft Moana Wood from the National Breast Cancer Foundation is the winner of our ADMA Data Day competition! Moana has won a free pass, valued at $820 (Non-ADMA Member Company standard rate) to what is promised to be the biggest Data Day yet. ADMA Data Day will be in Melbourne on Monday 7

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Do you buy data? Win a ticket to ADMA Data Day

Third-party data is the lifeblood of marketing initiatives for organisations ranging from charities needing donors to business who need new customers to grow. Data powers targeted lead generation and customer acquisition, finding quality prospects to become customers who remain engaged and drive revenue. But, like anything, buying data has its challenges. You can have the

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