Digital and direct marketing campaigns come in a wide range of shapes, forms, and flavours. In the modern marketing era, management and orchestration across these channels can feel like a discipline akin to rocket science.
Our campaign management services help marketers design and execute effective marketing (as if there were any other type?). We work both practically, extending and supporting existing strategies where they exist, or helping create and execute one alongside SMEs in your business.
Our long history of supporting Marketers in Australia is rooted in successful direct and tele marketing; channels which - due to their economies-of-scale nature - required strong data quality and governance. We apply the same mindset in the modern era to ensure that data informs and drives an enduring marketing strategy.
Marketsoft's tech stack supports both data management and campaign execution, across the plethora of modern marketing channels, both digital and offline.
Just as important as the ability to execute, is the ability to measure marketing impact. Particularly as customer interactions - and the data that reflects them - becomes more complex. We use a combination of heuristic matching, machine learning, and data visualisation to create a consistent view of marketing performance, in turn scripting a narrative which can be used to translate results to business stakeholders.
Campaign Management services operate and execute to your timelines. We work under an agile framework which means all development happens rapidly, but more importantly, as a true service. How high or low touch this is on your own business is completely up to you, we may work autonomously (like riders in the night), or, as a direct extension of your team (like the data geek you never had).
Marketing is - and always has - been about momentum. Marketsoft's services are robust and persistent, ensuring your schedule is executed on time and using quality data to underpin it.
Services designed to improve the deliverability and customer experience associated with mail-based marketing.
Modules to expand the callable universe, increase contact rates, and manage customer experience through robust compliance.
Verification of email deliverability and optimisation through engagement and personalisation.
Proactive mobile number verification and optimisation though engagement-based selections.
Personalisation based on offline (or other) attributes not otherwise available in the digital environment.
Specialised services designed to expand and increase audience match rates; management of the activation process.
Data management required to produce successful programmatic outcomes.
Marketing is really about having data to support each customer interaction, which is different for every organisation. We act as a service, building bespoke solutions, where required, to deliver business outcomes.
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Working with Marketsoft has been a great experience.
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Rocket Science Strategic Services
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Daniel was extremely friendly and helpful, and knew exactly what we needed!
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Great service and project was completed on-time and on-brief. Thank you!
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.