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MasterCard to access Facebook user data

By Beverley Head, The Age Priceless engine: MasterCard will be holding data on consumers’ social media and online habits for the benefit of banks. Photo: Michel O Sullivan MasterCard has signed a two-year deal to access Facebook Asia Pacific user data detailing consumers’ online habits to uncover behavioural insights it can then sell to the

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Should your paycheck dictate your privacy?

insuranceNEWS.com.au The Australian Taxation Office (ATO) has demanded insurers hand over information about high net worth clients, insuranceNEWS.com.au can reveal. Notices served under Section 264 of the Income Tax Assessment Act request details of art collections insured for more than $500,000. “In the course of managing tax compliance of wealthy individuals, the ATO often obtains

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3 Rules of Respectful Data-Driven Marketing

By Heather Zynczak, CMS Wire Technology’s recent surge in big data capabilities has also spawned a number of concerns – perhaps most notably the issue of privacy — and whether or not it actually exists. Most technology executives have similar attitudes on the subject. Google CEO Eric Schmidt remarked, “If you have something that you

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Your Private Information is at Risk

By James Law, News.com.au Australians’ private data is hugely vulnerable to cyber attackers. Source: ThinkStock THE personal data you entrust to companies is at greater risk than you realise; and for businesses in today’s hi-tech world, it’s not a question of if this information will be breached, but when. That’s the view of UK technology

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Why we’re failing to get the most out of open data

By Victoria Lemieux, Forum An unprecedented number of individuals and organizations are finding ways to explore, interpret and use Open Data. Public agencies are hosting Open Data events such as meetups, hackathons and data dives. The potential of these initiatives is great, including support for economic development (McKinsey, 2013), anti-corruption (European Public Sector Information Platform,

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Decoding CRM Buzzwords! Let’s Just Call it Great Customer Service!

By Theresa Mills, Business 2 Community You may have read last week’s blog: The Anytime, Anyplace Customer Experience. In the process of writing the blog, I came across loads of different CRM buzzwords like multi-channel, omni-channel, customer-centric, customer alignment, channel agnostic…and so on. As my head was swirling around with all of these terms, I

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5 Ways Big Data Impacts the Insurance Industry

By Gil Allouche, Smart Data Collective Health, auto, life, home, property and disability are just some of the many types of insurances available on the market today, and all of them are constantly looking for ways to increase their margin. Insurance is one of the industries that can derive the most use from big data’s predictive analysis.

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NRL use Facebook’s big data to take on AFL

By Patrick Durkin, Australian Financial Review The NRL used Facebook’s data to rev up Manly “fans” who weren’t attending the finals using its “real fans go” campaign. The NRL plans to target the game’s potential eight million fans using big data from social media giant Facebook to knock off the AFL as the premier sport

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Is Your Company Customer Centric or Ego Centric?

By Michel Falcon, Business 2 Community Being customer centric requires you to be able to operate from the viewpoint of the customer. In other words, can you remove yourself as a professional and make operational decisions based on how you would react if you were the customer? Too many companies claim to be focused on

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Why Do Companies Undervalue Customer Loyalty?

By Kasia Moreno , Forbes The other day I got an offer in the mail to renew my subscription to a magazine I have been subscribing to for years. In the same batch of mail came another offer from the same magazine, treating me as a potential new customer. I opened both envelopes. The subscription

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