• +61 2 9432 7400

Marketsoft News

Woolworths trials beacon specials in supermarket

By Fran Foo, The Australian SUPERMARKET giant Woolworths is quietly trialling beacon technology that will notify selected shoppers of special offers or product updates on their smartphones while they walk through shopping aisles. The trial is restricted to people who were chosen to participate in the pilot. Customers not in the pilot will not be

Read More

The CMO/CIO Bond: Relationship Of The Future

by Sarah Mahoney, Marketing Daily With the average CMO expected to hang onto his or her job for 60 months, a new report from Forrester Research is predicting they’ll find a new power source: The Chief Information Officer. In fact, it may be the single best way to switch to a fully customer-centric approach required

Read More

Data-Driven Marketing Allows Customer Relationships to Flourish

By Anna Papachristos, 1to1 By leveraging customer data to support marketing and advertising efforts, companies can enhance experience to drive loyalty, innovation, and growth. For many companies, data analytics remains foreign territory as leaders work to bring infant programs to full maturity. Yet, no matter where they lie on this path to success, all professionals

Read More

Satisfying your customers doesn’t make them loyal

by Michelle Herbison, Marketing Magazine Australia Customer satisfaction does not equate to loyalty. Market researcher GfK has quantified what marketers have long feared – that the correlation between a company’s level of customer satisfaction and loyalty is only about 40%. But of course, the results do not mean marketers should give up on trying to

Read More

Customer experience management market growing at CAGR of 17.3% to reach $8.39 billion by 2019

By RNR Market Research, WhaTech Customer Experience Management (CEM) is a collection of process, which uses a variety of technologies to gather customer feedback, understand their expectations, and improve the overall customer experience through different touch points. The report has been segmented in such a way that it covers various forms of the market which

Read More

‘Small Data’ Trumps ‘Big Data’

By Vijay Ramaswamy, Business 2 Community The staggering increase in the number of channels of communication over the past few years has been accompanied by an exponential increase in the amount of advertising ‘noise’. Companies know that they need to ‘rise above the noise’. Marketing teams have it drilled into them that they need to

Read More
Page 7 of 50« First...56789...203040...Last »

Blog

Subscribe to stay up to date with the latest in data-driven marketing and all things data

Archives

п»ї