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Marketsoft News

The Customer Has A Voice: Your Business Is The Audience

By J-P De Clerck, Business 2 Community The significantly grown attention for content marketing, the “brands as publishers,” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences.” It’s time to look at our businesses as audiences. Target groups, segments, followers, subscribers, fans, suspects, and prospects: we had our fair share of terms

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Data Quality Predictions For 2015

The champagne has been drunk, the mince pies are eaten and we’re packing away the Christmas baubles for another year. After a well-earned rest, thousands of businesses are returning to face the challenges that the New Year will bring to their business, and that means refocusing efforts on quality, usable data. But the world of

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Optimizing Health Care With Big Data

By Anand Srinivasan, Smart Data Collective; For big data enthusiasts, healthcare is a goldmine for disruption. Right from the patient demographic data to their medical reports, the recommended treatment, their retention rates and treatment success rates – the information gathered from all this could help unravel a number of patterns and interpretations that could potentially startle

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How Data Is Failing Marketers

By Brooks Bell, Forbes We asked several participants in the upcoming Techonomy 2014 conference to write an article for us on what they are passionate about right now. Peter Drucker famously argued in the 1950s that data would allow us to “know and understand [the] customer so well, products [would] sell themselves.” For decades, it

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When It Comes to Data, Go Smart Before You Go Big

By Rohit Kumar, Clickz There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. If you work in marketing, there’s a good chance that you hear or read the words “big data” at least a few times

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Airlines mine customer data in marketing drive

By Victoria Bryan, Yahoo News BERLIN (Reuters) – Airlines are waking up to the possibilities offered by the reams of customer data they have on file and will use this to make more targeted offers in the future, two of the world’s largest carriers said on Thursday. “The airlines know so much more about individual

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Marketsoft Christmas Party 2014

It was great to have so many of our valued clients join us to celebrate the end of another successful year at our annual Christmas party. We had a fantastic night and can’t wait for what 2015 will bring. From..

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The Missing Ingredient of Modern Marketing

By Ekaterina Walter, Entrepreneur You’ve heard this before: Your brand is the sum of customers’ complete experiences with you across all touch points. Your brand isn’t your company. It isn’t your marketing message. It isn’t even your product. It is an experience — a holistic experience a customer has with your product, your content and your employees.

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Assess Privacy Impacts Of Marketing And CRM to Avoid Claims

By Alan L. Friel, Mondaq Big data and the interactivity of digital marketing are powerful tools for marketers, but consumer data protection laws have evolved in recent years, resulting in new and heightened compliance and risk management issues that need to be addressed when executing advanced advertising campaigns and consumer relationship management (“CRM”) programs. This can

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