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Data Tip: Exciting Segments

While almost everyone fully intends to embark on post-campaign analysis, we’ve found that without the correct preparation, the task is made considerably difficult. By following a few simple steps, the process of measuring and drawing conclusions from your campaigns can be made thoroughly more pleasurable. Step 1.  What Segments Analyse & identify which fields are

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Data Tip: Raw Data!

@Marketsoft Many clients suffer from similar marketing restrictions when assumptions are made by the data extractors leading to missing records, aggregated information that can’t be undone, and omitted fields. While it’s not always feasible, requesting as much raw information as possible from your own customer pool, external source or partner can have several key benefits:

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