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4 Steps to Tackle Data Quality and Velocity Issues

By Scott Vaughan, Business 2 Community Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable”. Because it’s the norm, we’ve created many manual workarounds as temporary fixes

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U.S. organizations say a third of their data is bad

GCN Agencies are relying on data aggregation and analytics to enhance citizen services and understand social, scientific and financial trends.  Given the meteoric rise in the uses of data aggregation, as well as a growing reliance on its methods, data accuracy is paramount. Many organizations struggle with data inaccuracy, despite having an established data quality

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Report: Poor Data Quality Impacting B2B Lead Generation

By Kelsey Jones, KoMarketing According to an analysis of more than 775,000 leads from B2B marketers released by Integrate, 40 percent of all leads generated have poor data quality. The study found that poor data quality, which includes duplicate data, invalid entries, failed email/address validation, and missing form fields are all aspects of poor data quality.

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Data-driven marketers rewarded with competitive advantage

By Helen Leggatt, BizReport In the report, “Data Driven and Digitally Savvy: The Rise of the New Marketing Organization”, released by Turn and Forbes Insight, it is revealed that nearly three-quarters (74%) of marketers achieved the advantage in customer loyalty and engagement through data-driven marketing while less than a quarter (24%) achieved similar results through

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Omnichannel, Big Data…What’s Next? Predictions for 2015

By Graeme Grant, Multichannel Merchant If I had to summarize 2014 for the retail industry, it would be the year of buzzwords. From omnichannel to big data, new “solutions” were being discussed every day and all of them were touted as the latest-and-greatest in the ongoing quest to meet customer demands and increase revenue.That’s not

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Gmail, Facebook, Skype excluded from Australian data retention

By Josh Taylor, ZDNet Australian law-enforcement agencies will not have legal, direct, warrantless access to customer information for international companies such as Google, Facebook, Twitter, and other communications platforms under the mandatory data-retention legislation. The legislation currently before the parliament will force Australian telecommunications companies to retain an as-yet-undefined set of customer data for a

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Green MashUP: The 9 things big data will change forever

The Fifth Estate, By Leon Gettler; In an age of computers, GPS devices and fleet GPS transceivers, RFID tag readers, smart meters, embedded microprocessors and sensors, we are now confronted with a tsunami of data. Software applications allow people to conduct more and more from their smartphones, where geospatial applications like Google Maps generate vast

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Don’t use data as a crutch, says FT’s head of analytics

By Nadia Cameron, CMO Many marketers are still using data like a “drunk uses a lamp post for support”, when they should instead be looking to innovate their business model. Borrowing a quote from David Ogilvy describing marketing’s reliance on research, the Financial Times’ (FT) head of analytics, Robin Goad, said many organisations are still

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