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Data Tip: Breaking Down The Marketing Silos

When most people think of silos, they think of the farmyard variety, full of grain. Full due to a big harvest, which by all rights sounds like a metaphor for success, right?. Why then in marketing, should silos be broken down and removed? The answer is integration. Do you work in an organisation with eDM

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ADMA Forum 2011 – Free Marketing Data Health Check

Heading along to ADMA forum 2011? We’ll be at the ADMA stand from 10:30am on Wednesday (17th August), giving top advice around all things data quality. Pop in and challenge us with your trickiest questions, or just to say hi. Don’t forget to ask about our free data audit service which might reveal more than

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Do you love data as much as us?

We’re looking to expand our team of data passionate analysts, so if you or someone you know is interested, check out http://www.marketsoft.com.au/about/career-opportunities/. We’re a company built on a strong culture of passion, belief and the knowledge that we’re all being useful, so if you can relate to these values, what are you waiting for?

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Data Tip: Is All Your Data Up To Scratch?

It’s not always easy to understand or get a clear picture of the opportunity which lies within your customer or prospect data. Every data set is different, and as a result, the methods to extract and exploit potential need to be as equally dynamic. Our advice to help better understand and create relevant strategies around

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We’re hiring!

We’re looking for a data passionate analyst in the Sydney area. If you’re interested in joining our funky team of direct marketing database experts, or know someone who might be, head over to http://www.marketsoft.com.au/about/career-opportunities/.

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Data Tip: A Journey To Marketing Intelligence

Many clients are moving towards more informed decision making abilities on their marketing strategies and tactics, however many still struggle to “put their house” on a decision given the many moving targets clouding their view. Our advice to remove these clouds and increase decision confidence is to pursue the following journey: Optimise Data Processes adjust

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Data Tip: A Picture’s Worth A Thousand Words

More and more we’re receiving demand from our clients to have the ability to quickly view key insights from their data via graphics. In the past this may have a required a heavy investment or lengthy project, however with a range of solutions and services now available this is no longer the case. While we’ve

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Data Tip: Lost In Space

Loosing customers just because their contact details are out of date is the last issue marketers should have to think about. Sure, some subscription based product organisations avoid interrupting their customers for fear of churn, however the majority of organisations have no valid reasons not to follow some simple processes to minimise this loss. Our

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Data Tip: Enhance it!

Unless you have the ultimate marketing database containing every demographic detail, every behaviour, every preference, and every relationship across all customers, there will always be marketing initiatives that are inhibited due to missing or out of date data. The next question we get from clients is how do we fill these customer knowledge gaps without

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Data Tip: Uniting campaigns and results

Depending on the scale and frequency of your marketing campaign calendar, you’ll perhaps understand the importance of managing campaigns on a centralised basis. By leveraging a model by which each campaign can be executed and measured as part of a process, marketers not only expose themselves to a world of efficiencies on offer, but also

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