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DMA 2012: Generation Disruptions

As the clock ticked down, the official DMA 2012 proceeding closed with a final keynote – a panel consisting of five of the sharpest minds in business and marketing. Hosted by Jeffrey Hayzlett (@JeffreyHayzlett), conversation stretched across a wide range of topical elements, from business structures to suit modern demands, to the impact of mobile on

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DMA 2012: The big trend for 2012

After four days of DMA Conference for 2012, there is one overriding theme present in almost every word spoken. A theme which – perhaps surprisingly – does not directly relate to either Big Data OR social media (though they are implied under it). A theme which goes beyond predictive analytics and every marketer’s holy grail,

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DMA 2012: Big Data and the emergence of the long tail

Wired Magazine’s editor-in-chief, Chris Anderson opened day 3 of DMA 2012 with his take on everyone’s favourite buzzword – Big Data. Chris’s approach to the problem is an imperfect one, best summarised by his quote from George Box on models –  “all models are wrong, but some are useful“. Chris worked through the theory that in

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DMA 2012: Achieving Deep Multichannel Customer Engagement

Another day and another inspiring keynote from DMA 2012! This time is was QVC’s VP of Customer Fulfillment Services, John Hunter. As we tweeted earlier, if yesterday’s Don Peppers’ keynote yesterday was the rock concert, today’s was the soul session. John gave deep, insightful comments around the changing customer climate, and challenges faced by his own

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DMA 2012: The three sessions we’re looking forward to most

DMA Conference 2012 starts tomorrow in sunny Las Vegas, to the prepare, we thought we’d talk through the top 3 speakers and sessions we’re looking forward to most. Don Peppers – Customers in Revolt: Threat or Opportunity? (http://bit.ly/QWaE7k) Don Peppers (@DonPeppers) has long been an authority in customer relationships and one of the world’s leading marketing

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DMA 2012, here we come!

We’re heading to Vegas in October to attend the global DMA conference! With a jam-packed agenda and world class speakers throughout the week, it is sure to provide valuable insights and innovative ideas to apply back here in Oz. Let us know if you are also planning to headiover, or if there is anything in

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Data Tip: Are Deceased Contacts Impacting Your Company Reputation?

Save resources and avoid offending surviving family members by removing deceased contacts from your file. Marketsoft is proud to launch its latest innovation by delivering the most comprehensive deceased flagging service for Australian customer records. As you may be aware, the state governments manage the registry of births, deaths, and marriages however will not release

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Data Tip: Top 4 Tips To Weathering The Digital Marketing Storm

In an age when marketing budgets are as stretched as the proverbial guitar string, one would be forgiven for feeling a little hesitant when it comes to even newer best practices. However, as radical revolutions such as digital marketing automation and social media engagement engulf a marketer’s psyche, focus is often diverted at a rate of knots. The flurry

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Data Tip: Which Product Do I Offer Next?

In a world of data driven marketing, sometimes second best isn’t such a bad thing… The unwritten rule of direct marketing is thought by some to be focused on selecting the best customers (and simply ignoring the rest). By employing this tactic however, marketers miss a world of opportunity in those customer who are not

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