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EMC reveals strong Big Data adoption trends in Oz

By James Henderson Australian companies believe that Big Data will give rise to improved decision making and will have a significant impact on companies’ competitive differentiation and ability to avert risk. That’s according to a survey of IT decision makers attending EMC Forum in Australia last week, with 85% of businesses surveyed reported that better

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The rise of the data scientist

By Francis Wallinger-Marketing Magazing UK Data scientists are bridging the gap between creative and data driven marketing, writes Francis Wallinger, chairman, Alchemetrics. Everyone in today’s world lives and breathes data, whether they know it or not: every time someone ventures online to peruse the latest fashion lines or checks on the football scores. Updating Facebook

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No, your data isn’t secure in the cloud

By Lucas Mearian, Computerworld – Macworld While online data storage services claim your data is encrypted, there are no guarantees. With recent revelations that the US Federal Government taps into the files of internet search engines, email and cloud service providers, any myth about data ‘privacy’ on the internet has been busted. Experts say there’s

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Why Big Data Jobs May Eventually Dry Up

By Angus Kidman, LifeHacker Right now, big data skills are much in demand. But what will happen as software becomes sophisticated enough to handle many of those functions? This topic came up during a Cisco media event in Sydney yesterday after Cisco Australia CTO Kevin Bloch noted the current huge demand for people with analytics

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What Is Big Data?

By Lisa Arthur-Forbes Big data is new and “ginormous” and scary –very, very scary. No, wait. Big data is just another name for the same old data marketers have always used, and it’s not all that big, and it’s something we should be embracing, not fearing. No, hold on. That’s not it, either. What I

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Should Marketers Trust Their Gut or Data?

By George Anderson – RetailWire Is marketing art or science? Former Apple CEO and Pepsi president John Sculley famously said, “No great marketing decisions have ever been made on quantitative data.” On the other hand, there is a growing chorus in marketing circles these days which asserts that the explosion of personal information on consumers

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City of London bans data-snooping waste bins

By Juha Saarinen – itnews Smells privacy row ahead. Renew London Orb networked recycling bin. Source: vendor London’s financial district local authority has issued an immediate ban on waste and recycling bins in the Square Mile that collect data from passers-by’s smartphones and devices, after privacy concerns were raised. The City of London Corporation said

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Tell us your problems and choose your prize

By Kathy Salter, @Marketsoft We are back at our desks, catching our breath after the ADMA Global Forum 2013 and we want to thank everyone who came to see us to shoot a few basketball hoops, attempt a hole in one or simply catch up for a chat and a little fun at the Marketsoft

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Can data-driven marketing change the world?

In March 1998 I had my first profound awakening to the world of marketing. I had a background heavily steeped in technology and mathematics. What on earth was I doing taking my first business study in marketing fundamentals? The answer followed quickly as marketing was described to me as purely a relationship of trust between

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