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The clouded issue of data sovereignty

By Craig Scroggie Business leaders and pundits alike often look to the exponential rise of ICT and the internet as a source of business trends and how we’ll conduct business in a future environment. In recent years the switch to remote information hosting in the ‘cloud’, has become somewhat of a bandwagon on which many

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Bad Marketing Data: Garbage In – Garbage Out

By Dan Appleman One of the first terms any computer science student learns is GIGO – an acronym for “Garbage in- Garbage out”. You see, computer software manipulates data – the “formula” that defines how that data is manipulated is called an algorithm. GIGO is the term used to remind developers that the greatest algorithm

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Brands: Are you customer centric?

By Kristina Knight In the wild west of online marketing, many brands are focused on acquiring new customers. Sometimes to the detriment of older customers; customer who may have ‘made’ the brand. The question now becomes how do brands focus on new customers without ignoring the old? Blair Lyon, Vice Presidnet, Marketing, Monetate: Traditional marketing

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Three Conversations that Help you Remain Customer Centric [VIDEO]

By Mukesh Gupta, @rmukeshgupta – Business 2 Community In a blog post, Eric Barker shares the insights from Harvard Business School professor Gautam Mukunda, author of Indispensable: When Leaders Really Matter and list down “Denial”, “Hubris” and inflated “Egos” as some of the most common mistakes leaders do. The post also talks about some good

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Big data and the myth of anonymity

By Charis Palmer, itNEWS When NAB online savings arm UBank appeared on the ABC’s Four Corners in a recent program about privacy, it was quick to point out its People Like U application only uses “anonymous data”. Likewise, Quantium, the organisation that helped UBank build the People Like U application, has argued it only uses

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Beyond Big Data with Recommind CEO Bob Tennant

Source iDM (Image and Data Manager) On a visit to Australia earlier this year, Recommind CEO Bob Tennant sat down with Image & Data Manager to discuss the evoluton of the company’s CORE platform beyond the ediscovery market. On a visit to Australia earlier this year, Recommind CEO Bob Tennant sat down with Image &

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Social: The next big data thing?

By Brendan Coyne – AdNews, @AdNews Given that about half of Australia appears to have a Facebook account, social data could soon be one of the biggest components of big data. Around 12 million accounts exist here. Some will be for pets, some will be for brands, but the majority are probably human. And firms

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Does Your Company Need a Chief Customer Officer?

By Jennifer LeClaire, CIO TODAY Chief Customer Officers can provide the authoritative view of the customer to help shape corporate strategy. If your business needs to drive more profitable customer behavior, the time could be right to create a customer-centric culture and jump on the CCO bandwagon, with a focus on the voice of the

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Data-Driven Marketing Step Two: Tear Down The Silos

By Lisa Arthur, Forbes A recent study showed that most marketers believe silos –both internal and external to marketing –prevent them from effectively executing campaigns. Meanwhile, Gartner’s prediction that CMOs will soon be spending more on technology than their counterpart CIOs has IT worried that marketing is going to start driving technology initiatives in a

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