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Marketsoft News

Gartner gives Big Data hype a buzz cut

By Rick Howard* – Government News The term “big data” has become both overused and misused. It serves as a shorthand phrase for large amounts of data and new forms of data. But large amounts of data, high velocity data and varieties of data (unstructured) have been around for years. The announcement by the Australian

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Unlocking The Tremendous Possibilities Of Audience Data

By James Moore, Marketing Land I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, Google In

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Market research gets up to speed with real time data monitoring

By Jonathan Bacon, MarketingWeek Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury – and they can provide rapid results. Above: Zizzi has introduced a new drinks menu and refurbished restaurants using insights from a real-time feedback program When the Duchess of Cambridge left hospital wearing a blue polka

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France fines Google maximum penalty in data privacy row

By Emmanuelle Trecolle, Yahoo Finance @y7finance Google’s logo at the Google cultural hub in Paris on December 10, 2013 France’s data protection watchdog on Wednesday fined Google 150,000 euros ($205,000) — the maximum possible — for failing to comply with its privacy guidelines for personal data. The fine, though tiny for a group that made

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Expert Marketing Predictions: Is 2014 the Year of Personalization?

By Andrew Cherwenka, @cherwenka – Huffington Post Big data was the big thing in 2013. According to execs in marketing, technology and research, 2014 will be all about personalization. Here are five of the most talked about marketing predictions from across the web. Machine Learning Will Disrupt Every Business For marketers planning their 2014 priorities, it’s

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Data analytics and marketing automation are top investments in 2014

By Nadia Cameron, CMO New ExactTarget report into digital marketing trends finds marketers are also spying great ROI opportunities in mobile marketing, yet many are still not across customer lifetime value. Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims. The latest

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Trouble in paradise: data-driven marketing survey results

By Kathy Salter, @Marketsoft Having a few issues with data-driven marketing? You’re not alone, according to the results of a new survey. The 2013 Marketsoft Data Challenges Survey shows that there is trouble in paradise for digital marketers of the data-driven era, and the results contain a few surprises for those who thought that everything

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Crafting a Customer Centric Culture: 3 Key Factors

By Tricia Morris, @Parature – Business 2 Community Some brands want to create a fun culture; others innovative; others exclusive, and while many brands will say they’ve created a customer-centric culture, there are only a select number whose customers would agree. According to IBM, 80% of companies believe they deliver “superior” customer service, but only

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