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4 Ways Data and Analytics Improves Your Digital Marketing

By Dom Nicastro, CMSWire – @cmswire As a digital marketer, you are asked to create display campaigns that positively affect brand awareness. You are asked to make optimal use of your advertising budgets by market. You are asked to analyze customer behavior and media consumption. So how do you get there? Data and analytics are keys,

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Help poverty? There’s an app for that

By Nate Cochrane, The Age (ITPro – @ITPro_au) Changing lives: The World Bank’s Chris Vein. Photo: Nate Cochrane An Australian collaboration in real-time big data, cloud and mobile has piqued the interest of the World Bank, which hopes to feed the world’s hungry. Imagine if an SMS could save a Third-World farmer from starvation or

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Marketing predictions 2014: 5 analytics trends to watch

By Nadia Cameron – CMO, @CMOAustralia We ask CMOs and global analytics experts for their top new year predictions around data-driven marketing and big data analytics strategy According to the new ExactTarget Marketing Cloud 2014 State of Marketing Survey, data and analytics will dominate marketing investments in 2014. In light of such findings, and the

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2014 Outlook: Digital to Surmount TV, DMP Use to Triple

By David Jakubowski, Adotas With 2013 in our rear-view mirror, it is interesting to reflect on how much technology and customer behavior has shifted over the year and how these changes will further accelerate industry transformation in 2014. Running in tandem with technology and customer behavior are the practices that define marketing. Being a tech-savvy

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AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

By Ginny Marvin, Search Engine Land Yesterday,  we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-to-call. When Google first announced the release of estimated cross-device conversions in October, it seemed to

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Obama on Digital Spying: Hey, Companies Do It, Too

By Kate Kaye, AdAge In a much-anticipated speech, President Barack Obama this morning took to the podium to introduce changes he aims to make to the National Security Administration’s surveillance operations. Many expected the president to balance proposed reforms with an explanation of why some types of surveillance is still necessary to protect the country.

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Australian business faces increased regulatory risk

Source ifa Insurer Allianz has conducted research that suggests regulatory change is one of the top risks faced by Australian businesses, ranking higher than natural disasters. The Allianz Risk Barometer 2014 – which is compiled off the back of a survey of 400 risk consultants, insurance underwriters, senior managers and claims experts at Allianz’s global

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Data-driven marketing drives “geekification” of the CMO

By Nadia Cameron – CMO, @CMOAustralia CMO catches up with Glenn Pingul at Globys to discuss how data analytics, digital marketing and the rise of the chief marketing officerinto the c-suite is making marketers geeks. The evolution of marketing through data and analytics is “geekifying” the CMO role and putting stronger emphasis on partnership and alignment

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Next privacy battle may be waged inside your car

By Jaclyn Trop, The Sydney Morning Herald Garmin sells a windshield-mounted camera and data recorder. Photo: Garmin Cars are becoming smarter than ever, with global positioning systems, internet connections, data recorders and high-definition cameras. Drivers can barely make a left turn, put on their seatbelts or push 100 km/h without their actions somehow, somewhere being

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