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Marketsoft News

IT pushing for greater collaboration on digital strategies, while marketing expects IT to solve its complex challenges

Source RealWire News Distribution, SYS.CON Media New research report from EPiServer reveals disconnect between perceived value of marketing and IT partnership The majority of UK marketing and IT professionals (70%) are working together on digital strategies, but there is a clear disconnect between marketing and IT on the value of collaboration and the roles within

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Customer-Centric Or Simply Responsive To Customers?

By David Gee, Staffing Talking When people ask about what makes your staffing company different – or great – how do you answer it? Because you put customers first? What does that mean exactly? And is there a difference between responding to the needs of your customers and being truly customer-centric? Ashleigh Bilodeaux, is director

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Why weather is an ‘easy win’ for marketers

By Lara O’Reilly, Marketing Week The weather has been “undersold” as an ad targeting method, but it is set to grow in popularity among marketers in 2014 as marketers strive for more contextual relevance in their ads and more tools to link weather forecasting with their own data become available. Experts predict weather targeting will

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Marketers – what your number one priority should be in 2014

By Kathy Salter, @Marketsoft What are your marketing priorities for 2014? Behavioural targeting? Refining your content marketing? Developing your social channels? While  each of these are increasing in importance for marketers, I’m going to go out on a limb here and say that you could be wasting your time if you don’t have one fundamental

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Celebrate Data Privacy Day on Jan. 28th and Empower Others to Protect Their Privacy Throughout the Year

Source PR Newswire (PRESS RELEASE) Annual Day of Awareness will Focus on Making Data Stewardship Everyone’s Priority WASHINGTON, Jan. 16, 2014 /PRNewswire-USNewswire/ — Data Privacy Day on January 28th will convey the importance of data privacy and stewardship to digital citizens across the world and its official coordinator, the National Cyber Security Alliance, is calling on

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South Korea: Millions Affected By Data Theft

Source SkyNEWS The three company bosses make their public apology. Most of the credit card holders in South Korea have been affected by a theft of customer data, local media in the country has reported. Prosecutors say that information linked to 80 million cards – including salaries, monthly card use, credit rating and card numbers

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