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Marketsoft News

DCC Luncheon May 18th

By Emily Elliott On the 18th of May 2016, many had the privilege to enjoy talks from Marcus Blease from Cerebral Palsy Alliance and Jeffrey Evans from Epsilon. They both spoke on the need of acquisition and data and how they influence one another. Marcus Blease In the 7 years that Marcus has worked for Cerebral Palsy Alliance they have

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How Expert Data Quality expands CRM value

By Joel Nicholson, Marketsoft The Customer’s Challenge Over the past few months we have has assisted a number of major clients enable their CRM’s to harness their biggest assets- customer data.The three common obstacles they each faced were:  Duplicate records  Identifying which data is most valuable, and how to fill data gaps  Sales and Marketing

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Real results of a progressive NFP working with Lemontree

Acquisition and donor engagement are major areas our members look into when constructing their donor base. One of our members was halfway through its 5 year growth plan focusing on major giving and bequest donors. To achieve this they needed to keep a consistent acquisition program at the cash giver level as a feeder into

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ADMA White Paper 2016

“Business Success through Data-Driven Insights” By Emily Elliott, Marketsoft In February, the ADMA White Paper was released and we are proud that our very own Michael Mocatta- Strategic Solutions Director here at Marketsoft was a part of this group of data experts. The Whitepaper addresses the need for businesses to identify and assess their data

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Ad:tech Conference March 15-16 2016

By Emily Elliott, Marketsoft As the digital generation progresses we must first look as what it means to be “digital” and if the term has any relevance at all. As we evolve so must our technology and marketing strategies; forget B2B and start looking at technology marketing to humans. Create a strategy that breaks through

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Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

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Donor Centricity Maturity Score

Attendees of the DCC Luncheon contributed to deriving Australia’s very first* donor centricity maturity score. Whilst the results may be surprising to some, they are regardless loaded with opportunity; opportunity to redefine this baseline and in turn, change the way the Australian NFP community supports their array of causes forever. *we’re pretty sure it’s the

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Top 7 reasons why Customer Centricity (CC) will be one of your best career decisions!

Written by Joel Nicholson, Marketsoft It is hard and therefore you will be uniquely more valuable – up until 2012, international thought leader on customer centricity, Peter Fader (@faderp), couldn’t name a single organization that was the gold standard or shining beacon of Customer Centricity (CC). Today, only a few organisations like pharmaceutical giant Merck and

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