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Marketsoft News

Consent and the Privacy Act in the Big Data era

By Mark Vincent and Brett Winterford–Mondaq The Improbability of Privacy Act Compliance, Pt 3 One of the biggest challenges privacy regulators face is the onset of ‘Big Data’ — the hoovering up of large unstructured datasets for analysis at insanely affordable prices. In amending Australia’s Privacy Act, the Office of the Australian Information Commissioner (OAIC)

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We’re Hiring!

@Marketsoft We are looking for a Data Analyst (Graduate Job-Entry Level Position). At Marketsoft, we believe that marketing should be all about the customer and that data provides an unprecedented opportunity to make this happen. Used effectively, data allows marketers to shift their mindset from a dated product-centric mentality to one where all marketing actions

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Microsoft’s pledge to ‘shield foreign data’ may increase NSA surveillance, experts suggest

By Corinne Reichert (@thelaughingsub) and Zack Whittaker (Zackwhittaker)  for Between the Lines – ZDNet Microsoft’s efforts to allow foreign customers to move their data to non-U.S. regional datacenters could increase the scope of NSA surveillance, academics and lawyers suggest. In efforts to appease international customers amid a spate of intelligence leaks that implicated Microsoft in

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Narrowing the divide between marketing and IT

By: Kevin Lourens Amazon’s Jeff Bezos will tell you if you build a great experience, customers will tell each other about it. Word of mouth is very powerful. But merely satisfying customers will not be enough to earn their loyalty in today’s consumer-led marketplace. Rick Tate, an internationally recognised expert on service quality and customer

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Daniel Cummins, Director at Marketsoft, talks Data Security for ADMA [VIDEO]

Daniel Cummins, Director @Marketsoft What are some of the common traps that organisations fall into which can result in a breach of data security? Daniel: It’s not something that can be approached casually. Information security must be approached proactively. Organisations have a clear due diligence responsibility. Without an intentional approach, a breach will inevitably result

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Meet the poster boy of data-driven retailing in India

Source Campaign India Team Vinay Bhatia, customer care associate and SVP – marketing and loyalty, Shoppers Stop, talks about the marriage of social media and transaction data, incremental sales from targeted marketing efforts in 2013, and the road ahead. Could you tell us about the new sources of data that are emerging? How are they

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The Five Data Management Practices B2B Marketers Are Overlooking

By Derek Slayton, MarketingProfs Many marketers know that good data management is critical to the success of their lead generation programs. Data is at the heart of every email campaign, webinar invitation, whitepaper download, form completion, and sales follow-up. It can turn marketing strategy and tactics into marketing triumph—helping marketers target the right audiences with

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More Consumer Data Is Going To Help Local Businesses Finally Transition To Brand Marketing Online

By Benjy Boxer, @boxerbk – Forbes Over the next few years, small and medium businesses (SMBs) that operate locally will have access to a significant amount of customer data, which will substantially impact their ability to reach consumers and build personalized in-store experiences. Additionally, this data will enable SMBs to compete for greater attention on

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Kevin Bacon to headline 2014 Festival of Media in Rome

Issued by C Squared, BizCommunity – @FestivalofMedia Festival agenda will explore global trends in content marketing, data, mobile and wearable tech Speakers from leading global companies include Johnson & Johnson, Net-a-Porter, Twitter, Forbes Kevin Bacon, the award-winning actor and ‘king of connections’, will headline the Festival of Media Global 2014, taking place between 6-8 April

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